Lifestyle Awards 2025 / 15 September 2025

Best Children’s Party Brand | Junior Design Awards 2025

These are the best party brands for children as chosen by the Junior Design Awards judges

Junior Magazine Lifestyle Awards 2025 Best Children’s Party Brand | Junior Design Awards 2025

Winner:GOLD - Best Children's Party Brand

Who:Amy Swann

What:Amy Swann heirloom cake toppers

Why:

These hand painted cake toppers swept our judges off their feet. These heirloom pieces are absolutely full of heartfelt whimsy, like stories come to life. Our panel loved that each topper is showstopping enough to take center stage, or you could add more toppers to create your very own magical story on top of a cake and agreed it would be a lovely activity for children to get involved with too. Each piece is as special as the next, and our judges felt that you could really see the care and love painted into each tiny petal and mouse’s whisker. Endlessly better than any throwaway cake topper, these pieces would bring joy to every occasion and become true keepsakes long after the cake crumbs have been cleared.

Hand-painted, FSC-certified, and made in Wales with a beautiful attention to storytelling and tradition.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

Magical, meaningful pieces that transform cakes into keepsakes. A standout for timeless, sustainable design.

Bonita Turner, Editor, Junior

I love these beautiful hand painted cake toppers, which can be used time and time again or even displayed on a mantelpiece!

Eleonore Crompton, Deputy Editor, Junior

Winner:SILVER - Best Children's Party Brand

Who:Ax and Nush

What:Sensory Based Party Favours

Why:

It was about time party bags got a fresh take, and Ax and Nush’ sensory based party favours were a huge hit with our judges. These creative treats are the perfect alternative to the usual throwaway games found in party bags. They spark imaginations, absorb kids and are made to last and be kept long after the party is over. A win for kids, parents and the planet – what’s not to love?

Thoughtfully themed and beautifully packaged, a charming, hands-on upgrade to the classic party bag.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

A purposeful and refreshingly original take on party gifting that kids will love and parents will appreciate.

Bonita Turner, Editor, Junior

Kids are hugely drawn to sensory engagement and these treats won’t fail to capture imaginations and tap into their desire for tactile, visually exciting activities.

Eleonore Crompton, Deputy Editor, Junior

Winner:BRONZE - Best Children's Party Brand

Who:fabfabstickers

What:Dekosticker – Partyset "Little Glitter"

Why:

Our judges loved these sparkly little stickers and thought that they would make great party favours or just a fun way for kids to personalise their favourite things. The panel really liked that these stickers could be used in a variety of ways on just about anything kids want to decorate – water bottles, diaries, you name it! They can even be used on clothing, to jazz up an outfit or even as a fun way to cover up a hole in their favourite T-Shirt, just iron on to fix them to the garment and they become washable with no worry of fading or losing shape, clever!

Bright, fun, and easy to use, these peel-and-stick fabric decals are playful and full of personality.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

What kid doesn’t want to cover all their favourite things in stickers, especially glittery ones? I know I did!

Bonita Turner, Editor, Junior

Such a cute, creative way to give kids freedom of expression. Love all the sweet designs available.

Eleonore Crompton, Deputy Editor, Junior