Winner:JOINT GOLD Best Children's Fashion Collection
Who:Paade Mode
What:Winter Meadow F/W24 Collection
Why:
An extremely strong collection that our fashion-focused judges really loved. Paade Mode was praised for its thoughtful use of sustainable materials, beautiful soft fabrics, exciting texture and fresh prints. Our panel felt that this collection would make children feel confident, stylish, comfortable and dare we say it, rather cool.
A beautiful brand. I love the mix of prints and textures.
I adore the vintage vibes, layering, textures and colours of this collection. Beautifully styled & photographed too. I’d like it all in both my daughter's & my own size please. Obsessed with the teddy pinafore dress.
A beautifully crafted collection of clothes that create a wonderful sense of calm and confidence.
The thought and care that has gone into this whole collection is wonderful to see. I love the fact that everything can be layered creating a visual feast of texture and pattern.
Winner:JOINT GOLD Best Children's Fashion Collection
Who:Little Bird By Jools Oliver
What:Little Bird by Jools Oliver Boys Collection
Why:
Made to stand out from the crowd and stand up to the rough and tumble of active play, the Little Birds by Jools Oliver collection really impressed our judges. The panel loved the nostalgic references to 70’s and 80’s fashion from the designer’s own childhood and could feel a sense of joy in every piece. Although everything on show could be described as unisex it was refreshing to see a boys’ collection that was creative, fun and extremely high on cute factor. The quality, attention to detail and great choice of tactile fabrics were also commented on.
Absolutely love this collection. It’s so joyful.
Colourful and playful brand for fun-loving kids!
Little Bird will always make me feel happy and I can only imagine how the kids feel wearing it. All the colour always.
Not just rainbows, this collection is such a clever blend of practical, fun and stylish clothes that will make children feel confident and cosy.
Clothes that make everyone within viewing distance feel happy! Love this whole collection.
Winner:JOINT SILVER Best Children's Fashion Collection
Who:Marks & Spencer
What:M&S x The Doodle Boy Collection
Why:
Our judges were super excited by this innovative, unisex charity collection with all profits going to the charity YoungMinds. The panel thought the clothes looked fresh and exciting and were thrilled to learn that this is a long-term partnership between M&S and YoungMinds, aiming to raise £5m across three years, to help deliver vital resources to young people and adults in need of mental health support.
Super cool! I want to wear it! This is a brilliant fusion of creativity and purpose. Packed with personality, each piece reflects the playful, expressive spirit of Doodle Boy’s art. What makes this collaboration truly stand out is the heart behind it, the dedication to raising awareness and supporting mental health.
It’s great to see M&S doing something fun & different. And for a great charity!
This collection is so cool!
Cool design for modern kids.
A great way for kids to feel confident! As a mother to a 14 year old, there are never too many positive affirmations.
Such a fantastic collection that has a really fresh and relevant feel thanks to this exciting collab with artist Joe Whale aka The Doodle Boy. A great way to shine a light on the mental health struggles of young people.
It’s wonderful to see a huge high street favourite collaborating with such exciting new talent to raise awareness and funds for young people’s mental health.
Winner:JOINT SILVER Best Children's Fashion Collection
Who:Miffy x Cath Kidston
What:Miffy x Cath Kidston
Why:
Oh Miffy! Was the resounding cry when our judges approached this fabulous clothing and accessories collaboration between the famous rabbit and Cath Kidston. The panel felt that this collection melded the very best of these two cherished design houses with the graphic Miffy looking perfectly at home within Cath Kidston’s archetypal prints. The JDA judges felt that this wasn’t simply a masterstroke of print design but praised the collection for its exciting use of texture and silhouette.
Two of my favourite design houses working together and the results are fantastic. Love the accessories in particular.
You can’t go wrong with Miffy!
Such a sweet collection!
I love the vintage style of the dresses! Big fan of Miffy.
Ahh! So many good things to say about this. It is a delightful fusion of playful nostalgia and elegant design. As a stylist, I’m captivated by the attention to detail—especially in the dresses. The combination of the whimsical hand-drawn botanical print with intricate cotton broderie and appliqued patches creates texture and depth, making it easy to style for both casual playdates and more polished occasions.
MIFFY FOR LIFE!!! Love, love, love.
The ultimate cute collab. I love the way Miffy and Cath Kidston’s style references have been fused to perfection here.
Winner:BRONZE Best Children's Fashion Collection
Who:LIA LEA
What:LIA LEA FW/24 Collection
Why:
This exciting fashion collection that takes its inspiration from graphic shapes and cities around the world, really excited our judges who loved the juxtaposition of texture, colour and appliqué. The judges were impressed by the quality feel of the clothes and the wide range of styles on offer, which means there is something that every child will gravitate to in this collection.
Such original pieces - I love the bright colours.
Some lovely shapes here!
Adore some of these pieces! The shape and cut is stunning on the green and black dress and as for the Barbie bomber, nail on the head.
A really fresh and original collection that plays with scale and texture to perfection.
