Sofia Grainge Launches Summer Kids Collection

Sofia Grainge’s daughter, Eloise has just turned one and it’s clear that motherhood and all the excitement that dressing your baby brings, has been a huge source of joy for her. Eloise’s first birthday party was a riot of pastel balloons, retro striped parasols and the birthday girl wore yellow and pink stripes with a pretty statement collar. All personal reference points that can be seen throughout Sofia’s second squeal-out-loud clothing collection for Amazon Essentials.

Adorable prints and sweet details including smocking, ruffles, stripes and Peterpan collars, give this collection a lovely nostalgic feel. We particularly love a retro-style paisley print in sun-washed pink and yellows that runs through the range.

The whole collection is full of charming details and vintage inspired prints but these pieces aren’t too precious for everyday wear. These are clothes that you can grab and pack for a holiday and that will survive being stuffed into a beach bag or being put through their paces on a boisterous play date. Designed by a mother,  every item is super comfy to wear and easy to wash. This is definitely a collaboration we look forward to seeing more of.

The Amazon Essentials X Sofia Grainge is available now for children age 0-4years.