FitFlop launch colourful kids flip-flop collection

FitFlop for Kids is Here!

The FitFlop is a cult footwear brand and is so enduringly popular, you may well be wearing a pair right now, or have a pair peeping out of your shoe rack. These revolutionary flip-flops blew our minds when they were first launched back in 2007 as they were designed to 'make the leg muscles work harder' - meaning as you walked you were toning your bottom, thighs and legs - and of course, we all went crazy for them!

This classic summer staple is biomechanically engineered and powered by science, empowering the wearer to feel supported and walk better so it makes sense that children should benefit from this also. The new small-scale iQushion flip-flops children's collection means little feet can move freely and develop naturally, as well as looking co0l in the playground, park or around the pool.

The iQushion™ kids’ collection features some bright, bold and unisex colour-ways that include flip-flops and back-strap sandals. They are priced from £22 to £30.

Kids’ feet need footwear that won’t interfere with their natural development. So, these lightweight unisex sandals feature our iQushion™ kids sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for pool side.
Dr Kim Lilley, FitFlop’s inhouse biomechanist

IQUSHION-KIDS-TODDLER-ERGONOMIC-BACK-STRAP-SANDALS-PINK-JAM_FP8-A34_099_R — iQUSHION KIDS JUNIOR ERGONOMIC BACK-STRAP SANDALS IN PINK JAM

FITFLOP-IQUSHION-KIDS-JUNIOR-ERGONOMIC-BACK-STRAP-SANDALS-PINK-JAM_£30 — **iQUSHION KIDS JUNIOR ERGONOMIC BACK-STRAP SANDALS:** Super soft flexible rubber straps have been fit-tested to ensure smaller feet are held correctly. Including a solid back strap that keeps things secure, however active your child. With an adjustable touch fastening for easy on/off. Brilliant for the beach, park, or garden.

IQUSHION-KIDS-JUNIOR-ERGONOMIC-FLIP-FLOPS-BLACK_FP2-001_018_R — iQUSHION KIDS JUNIOR ERGONOMIC FLIP-FLOPS IN BLACK

FITFLOP-IQUSHION-KIDS-JUNIOR-ERGONOMIC-FLIP-FLOPS-NEON-ORANGE_£22 — **iQUSHION KIDS JUNIOR ERGONOMIC FLIP-FLOPS:** Made from soft, flexible, high-rebound air-foam, that bends with developing feet and lets them ‘feel’ the ground helping balance and coordination. On top, super soft flexible rubber straps are anatomically shaped to increase stability and stop small toes gripping. Available in bright easy-to-find colours or classic black.

FITFLOP-IQUSHION-KIDS-TODDLER-ERGONOMIC-BACK-STRAP-FLIP-FLOPS-ELECTRIC-YELLOW_£22 — **iQUSHION KIDS TODDLER ERGONOMIC BACK-STRAP FLIP-FLOPS:** Made from soft, flexible, high-rebound air-foam, with added grooves in the sole to maximise flexibility. The sole bends with developing feet and lets them ‘feel’ the ground helping balance and coordination. With solid back straps to keep things secure, however active your child.

FITFLOP-IQUSHION-KIDS-TODDLER-ERGONOMIC-BACK-STRAP-SANDALS-ROCKET-BLUE_£30 — **iQUSHION KIDS TODDLER ERGONOMIC BACK-STRAP SANDALS:** The one-piece design is made from soft, flexible, high-rebound air-foam, with added grooves in the sole to maximise flexibility. The sole bends with developing feet and lets them ‘feel’ the ground helping balance and coordination. And has a fit that holds them correctly. With solid back straps to keep things secure.

SHOP HERE >> The all-new FitFlop kids’ collection launches on Thursday 13^thApril. The collection will be available to shop online at fitflop ,NEXT , and AMAZON and in selected stores worldwide