The FitFlop is a cult footwear brand and is so enduringly popular, you may well be wearing a pair right now, or have a pair peeping out of your shoe rack. These revolutionary flip-flops blew our minds when they were first launched back in 2007 as they were designed to ‘make the leg muscles work harder’ – meaning as you walked you were toning your bottom, thighs and legs – and of course, we all went crazy for them!
This classic summer staple is biomechanically engineered and powered by science, empowering the wearer to feel supported and walk better so it makes sense that children should benefit from this also. The new small-scale iQushion flip-flops children’s collection means little feet can move freely and develop naturally, as well as looking co0l in the playground, park or around the pool.
The iQushion™ kids’ collection features some bright, bold and unisex colour-ways that include flip-flops and back-strap sandals. They are priced from £22 to £30.
Kids’ feet need footwear that won’t interfere with their natural development. So, these lightweight unisex sandals feature our iQushion™ kids sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for pool side.