Fashion News / 31 March 2025

Junior’s Top 10 Brands at Pitti Bimbo #100

Junior was invited to choose their top ten items at the famous Pitti Bimbo Children's Fashion Fair in Florence. Here are the brands and the AW25/26 designs that we presented with our own special swing tags!

Junior Magazine Fashion News Junior’s Top 10 Brands at Pitti Bimbo #100
Junior Magazine Fashion News Junior’s Top 10 Brands at Pitti Bimbo #100

Copenhagan Colors

Corduroy Patch Pocket Trousers

This sustainably produced Danish brand really blew us away with their range of sugar hued  separates featuring appliqué details and fun accessories. We were immediately drawn to these super cute cords that represent Copenhagan Colors’ mission to create clothes that combine colour, functionality, and freedom of movement. The cords also come in chocolate brown and we can well imagine them being a child’s favourite most comfy trousers  – with  bows on top!

Bebetto

Fluffy Collection All-in-one

Tactile, furry and incredibly cute, these tiny yeti suits are the definition of a warm hug of an outfit. We can’t wait to see fluffy little babies venturing out into the snow or staying cosy in their buggies wearing these fabulously furry creations, which are part of Bebetto’s AW25/26 FLUFFY collection.

Junona

Embellishd Feather-Trimmed Dress

Junona’s beautiful stand was incredibly popular at the Pitti Bimbo show. Creative Director, Petya Zeidler has a knack for channelling the dreams of little girls and creating the most breathtaking dresses and accessories to make special occasions even more special. It was hard to pick just one item but we settled on this incredible tulle, feather and gemstone creation. Divine.

Infantium Victoria

Recycled Fabric Dress

We’re big fans of sustainable kids’ fashion brand Infantium Victoria, which is definitely your go-to label for a slightly gothic, Wednesday Addams vibe and  exciting yet wearable silhouettes. This dress made from upcycled remnants was a huge hit at the Pitti Bimbo trade show, demonstrating how clever re-use of fabric can create highly covetable outfits.

Alwero

Real Wool Patterned Fleece

Fleece. Not the nylon kind we’re all so used to but actual wool fleece! We loved combing through the racks of natural fleece brand Alwero, who make beautiful 100% wool fleece jackets, vests and accessories for both kids and grown-ups. The bohemian style prints in on trend colour combinations coming this Autumn/Winter really caught our eye as did the high quality and breathability of these pieces.

A076

Reversible Jacket

Versatile, reversible, practical and stylish. What more could you want from a kids’ lightweight jacket? The Junior team was super impressed with A076, a Belgian brand founded by three sisters Nathalie, Caroline and Patricia. Their clothes felt cool, fresh and beautifully made and we could see this jacket for AW25/26 being a much-loved and much used item of clothing.  Rain protective on one side and soft fleece on the other? Genius.

Mimi & Lula

Paint Palette Bag

The Junior team was instantly drawn to Mimi & Lula’s fabulous display of witty bags, accesories and costumes. With themes from rodeo to art class, as well as plenty of pretty scallops and floral prints, there really was something for everyone in this collection. This paintbox cross body bag was a particular hit and we’re excited to see that it’s already in stores!

Gingersnaps

Patchwork Jacket

If there was only one brand at Pitti Bimbo #100 that we could dress our children in, it would be Gingersnaps! Every piece of their AW25/26 collection sparked joy, especially their rodeo /prairie inspired pieces, featuring plaid checks, gorgeous patchwork and cute cowboy references. This beautiful patchwork jacket with asian inspired, frog fastenings was a stand-out piece in the collection. We can’t wait for the AW collection to drop.

Choose Kind

Canvas Bunny Ear Trainers

We fell in love with these classic canvas shoes with a twist. Every shoe features a padded tongue in the shape of a bunny rabbit complete with floppy ears! Choose Kind, use naturally dyed, organic, sustainably made khadi denim, upcycled fabrics and recyclable packaging, making this low footprint footwear that kids will love.

Natch Kids

Remineralising Toothpaste Tabs

As soon as we approached the Natch stand at Pitti Bimbo, we knew we had found something special. These beautifully packaged bubblegum flavour toothpaste tabs made from natural ingredients will entice any kid to brush their teeth! We loved the kid friendly monster labels on the glass screw-top jars and the taste of the tabs (yes, we tried them) but it was the sustainability angle that really won us over. No more sticky, non-recyclable plastic tubes making us feel guilty about landfill.