Interviews / 10 February 2025

10 Questions with: Rumer Willis

We caught up with the actress, producer, mother, activist and Pura’s Global Creative Partner, not to mention the eldest daughter of screen icons Bruce Willis and Demi Moore, to ask her about motherhood and family life with her gorgeous little girl, Louetta.

By Eleonore Crompton

Junior Magazine Interviews 10 Questions with: Rumer Willis

Rumer says it...

What is your earliest childhood memory?

I think I remember holding my little sister and being so excited for her to be there.

What are your daughter’s favorite books/toys?

Louetta is currently fascinated by interactive books with flaps and textures, and she adores her wooden stacking toys. She loves to color and draw. She loves to dance and sing.

What is your ideal family day out?

A perfect day starts at the Farmers Market, followed by a nature walk where we can explore and connect with the outdoors.

What was your favorite childhood book?

Go, Dog. Go! Written by PD Eastman and edited by Dr. Seuss. My Dad would read it to me with funny voices every night.

What are your change bag essentials?

  1. Organic snacks to keep Louetta satisfied.
  2. Lou’s Moana Doll.
  3. A cozy blanket from @sun_and_noon
  4.  Pura Diapers and Wipes.
  5. A reusable water bottle to keep us both hydrated.

How important is choosing earth-friendly baby care products to you?

It’s paramount. I believe in nurturing Louetta with products that are gentle on her skin and at the same time kind to our planet. Pura wipes are EWG verified, meaning they are free from any of the ingredients on EWG’s “Unacceptable” list – those with health, ecotoxicity and/or contamination concerns. It’s so reassuring as parent.

What is your favorite smell?

Lou smells better than anything in the world, but other than that I love rose, geranium and neroli.

Who gives you the best parenting advice?

"My mother, Demi, offers invaluable insights, blending wisdom with a deep understanding of our family’s dynamics."

Rumer Willis, Pura’s Global Creative Partner
Junior Magazine Interviews 10 Questions with: Rumer Willis

What is your favorite family holiday destination?

I recently got back for a trip to Costa Rica, which was more exquisite than I could have ever imagined.

What did you find out when you became a mother that you couldn’t have otherwise known?

Motherhood has taught me the depth of unconditional love and the profound joy that comes with watching Lou discover the world.

The Bonus Questions!

Sling/carrier or stroller?

I prefer a sling for the closeness it provides, allowing Louetta and me to share a heartbeat rhythm.

How do you relax at the end of a busy day?

A warm bath infused with lavender oil, followed by journaling my thoughts, helps me unwind and reflect.

Tea or coffee?

A soothing cup of chamomile tea is my go-to for relaxation.