The Prettiest Baby Sensory Essentials from Etta Loves
A Limited-Edition Collaboration
We’re very familiar with the brilliant science-led baby sensory baby essentials and toys developed by Etta Loves but this new collection using Liberty prints stopped us in our tracks.
Etta Loves collaborations are intrinsically bold with their baby-friendly monochrome prints and we’re always excited when they work with contemporary artists, but we anticipate this latest fusion of heritage print and pioneering science drawing in a whole new crowd of customers who are looking for baby accessories with sensory benefits combined with the enduring charm of florals.
Watching babies mesmerised by Etta Loves’ cleverly developed designs on everything from grasp balls to play mats is always a joy. We know that Etta Loves spends a lot of time working with colour, scale and pattern placement to find the perfect ratios that support visual and cognitive development and these new designs featuring re-scaled Liberty prints in both black and white and pastel colourways are no exception. A brilliant mix of British heritage and modern science-based design, that both babies and parents will love.
"This collaboration is all about dual purpose. We’re extremely proud to bring a piece of design history into the daily lives of families, where every item not only nurtures babies’ development but looks stunning in the home."
