Toy Awards 2025 / 16 September 2025

Best Children’s Stationery Brand / Product | Junior Design Awards 2025

Award winning stationery set and supplies that children will love

Junior Magazine Toy Awards 2025 Best Children’s Stationery Brand / Product | Junior Design Awards 2025

Winner:JOINT GOLD - Best Children’s Stationery Brand/Product

Who:The HappySelf Journal

What:Daily journals for all the family, encouraging reflection, calm and gratitude

Why:

The JDA judges loved this series of sustainably made, faux leather bound journals that encourage wellbeing in children from 3 years old, all the way up to adults, helping the entire family to build confidence, calm and connection. The panel felt the presentation of these books was the perfect balance of uplifting, soothing and grounding and was impressed with the extensive research that has gone into making them. Grounded in science and loved all around the world, each edition is filled with simple prompts that inspire gratitude, kindness and meaningful conversations.

Such a valuable tool for self-reflection and making sense of complicated or confusing emotions. Congratulations HappySelf!

Bonita Turner, Editor, Junior

Love this design for all ages. Simple, clear with a gratitude focus and also an opportunity for parents and their children to connect and reflect on the day. Good use of pictures too to add some fun for the child filling it in. Simple, clear and fun!

Isabella Branson, co-host of @lessonsfromourmothers podcast

Gentle prompts for engagement that allow children to write as much or as little as they want - this journal is very subtle with its intentions and feels like a warm hug. I am going to get these for my children aged five and 11 to do together after dinner! “

Sarah-Jane Mee, Sky News Broadcaster @skysarahjane

Winner:JOINT GOLD - Best Children’s Stationery Brand/Product

Who:Festive Fingerprints

What:Christmas Card Kits

Why:

Our judges were really taken by these festive kits that are all about recapturing the magic of making homemade cards and creating joyful family moments. The JDA panel loved the way these cleverly designed sets of fingerprint ink pads and pre-illustrated cards, enable every member of the family to make their mark – quite literally. The panel could see this becoming a treasured annual ritual, watching your child’s little fingerprints grow year after year with the cards becoming a wonderful record of childhood days.

These lovely, personal card, gift and bookmark kits really feel special - combining the much appreciated effort of a homemade card with the nostalgia value of a keepsake.

Bonita Turner, Editor, Junior

Very touching. Beautiful design and thoughtful, sentimental idea for high quality Christmas cards. For children of all ages. Touching and beautifully designed!

Isabella Branson, co-host of @lessonsfromourmothers podcast

A wonderfully festive activity set that the whole family can enjoy. A fun process that results in a fun festive keepsakes for lucky recipients!

Sarah-Jane Mee, Sky News Broadcaster @skysarahjane

Winner:SILVER - Best Children’s Stationery Brand/Product

Who: Kitpas

What:Eco-Friendly Bran Wax Art Crayons

Why:

Sustainably made in Japan from recycled rice bran wax, a by-product of the rice milling process, these handmade crayons are no ordinary crayons! Our judges were excited by the smooth texture and bold colours, which glide across paper, helping kids make their mark with ease. The JDA judges were even more impressed when they discovered these crayons can be wiped easily wiped away from non-porous surfaces like windows, mirrors, and glass and that when blended with a wet brush, transform into beautiful watercolour paints.

Such a fantastic company that has pioneered an ingenious way of reducing and repurposing food waste and the crayons are SO satisfying to use.

Bonita Turner, Editor, Junior

I made my son’s birthday card with these crayons and they are so smooth and the colour pay-off is amazing. I know kids will love using them.

Eleonore Crompton, Deputy Editor, Junior

Winner:BRONZE - Best Children’s Stationery Brand/Product

Who: Clementoni

What:IDEA! Pen Creator Studio

Why:

When you’ve created masterpieces on every single piece of paper, doodled on your notebooks and possibly even drawn on the walls, what’s left to decorate? Your pens! Our judges loved the Pen Creator Studio, which takes crafting to another level, letting kids design and decorate their own colourful pens with over 50 exciting accessories. Perfect for encouraging self-expression, fine motor development, hand-eye coordination and lots and lots of fun!

Crafty kids will love this set that takes personalisation to another level.

Bonita Turner, Editor, Junior

What fun! Creative idea. My daughter would love this! Great that it comes with the pen holder as well. A thoughtful touch.

Isabella Branson, co-host of @lessonsfromourmothers podcast

Just when you think you have every craft pack there is, this is something new and exciting that anyone in this age bracket would be overjoyed to receive and get creating!

Sarah-Jane Mee, Sky News Broadcaster @skysarahjane