Winner:GOLD - Best Creative Play (Dress-Up)
Who:The Natural Play Makeup Company
What:Natural Mineral Children's Play Makeup Kit
Why:
No chemicals and artificial colours here! This vegan, fragrance free and non-toxic play makeup, formulated from a careful blend of minerals and plant oils is designed with little faces and sensitive skin in mind. Our judges loved the pretty cardboard packaging, playful palette and miniature lipstick that looks like a tinted sheer balm when applied but still gives that exhilarating feeling of dipping into mummy’s make-up.
Such lovely delicate colours! Subtle but long lasting and so easy to wipe off with only water.
I’ve already added this to my youngest daughter’s Christmas list for this year. Such a clever idea.
Lovely sheer formulas with gentle ingredients that are more dress-up than make-up.
Winner:SILVER - Best Creative Play (Dress-Up)
Who:A is for Alice
What:Fox In a Box Dress Up Set
Why:
This enchanting play set captures the wonder of make-believe while celebrating sustainability, storytelling, and skilled British craftsmanship. The JDA judges could see this dress-up set really capturing the imaginations of little children and that these were beautifully designed, well-made pieces that would withstand the rigours of book days, play dates and the dressing up box, ready to be passed down to another grateful fox cub.
Beautiful quality - nearly every child goes through an animal role-play stage and this set is so perfectly made to support imaginative and outdoor play.
What a great gift this would make. Also amazing for World Book Day...
Adorable! Such a beautifully made set and the fox tail is perfection.
Winner:BRONZE - Best Creative Play (Dress-Up)
Who:No Nasties Kids
What:20 Free Scented Nail Polish Set
Why:
Launched in the UK in September 2024, No Nasties Kids has brought something unique to little beauty lovers: The world’s first scented children’s nail polish! Our judges were intrigued to read about this brand’s 20 Free Formula, which is carefully created without the harsh chemicals, synthetic colours, or harmful toxins often found in traditional polish. Instead, each polish is vegan, cruelty-free, gluten and nut-free, palm oil and microplastic free. Hooray! The polish scratches off easily with no remover required, which sounds like a very satisfying pastime indeed.
Gorgeous colours and delicious, non-cloying scents. There were a lot of judges with multi coloured nails including me!
Sounds like a great brand!
Love the packaging, the colours and the easy application. I remember the satisfaction of peel off polish from when I was little! Great to know this is microplastic free.
