Winner:JOINT GOLD - Best Product Design for Babies
Who:Stokke®
What:The Tripp Trapp® Newborn Set
Why:
The ingenuity and seamless design behind Stokke’s Newborn Set really impressed the JDA judges who felt that this clever add-on was brilliantly cohesive with the Tripp Trapp chair, instantly converting it into a safe and comfortable seat for newborns and babies. The ergonomic comfort, ease of use and sleek design, prioritising healthy posture and safety above all, secure this kit a well-deserved, gold award.
Thoughtfully designed and beautifully executed, the Newborn Set empowers families to stay connected through life’s earliest and most formative moments.
This is such a clever design that enables families to include their brand new members at the table from the get go. Great for adapting your Tripp Trapp chair when a second child comes along too.
Beautifully designed to cradle babies in comfort, while bringing them up to eye level at the family table.
Winner:JOINT GOLD - Best Product Design for Babies
Who:Shnuggle
What:The Shnuggle Eco Baby Bath
Why:
The eco-friendly aspect of this product was a big talking point with our judges who were excited to learn that it is made from 98% post-consumer plastic. The cute shape, clever ergonomic design and clever bum bump that stops babies from slipping really impressed the JDA panel.
The Eco Baby Bath is a perfect example of how sustainable design can elevate daily routines—supporting babies, parents, and the planet all at once.
A cute looking, super practical, comfy and eco-friendly baby bath option for parents who want to make bath time a fun and bonding experience.
The clever inbuilt bum bump means babies can’t slip down, making this a super reassuring bath time essential. Great that it comes with a plug for easy draining too!
Winner:SILVER - Best Product Design for Babies
Who:Shnuggle
What:Shnuggle Newborn Bath Support
Why:
This cleverly designed, contoured bath support cradles babies from newborn, in a reclined position, giving parents piece of mind and free hands during this often slippery challenge. Our judges loved the soft-to-touch, slip free material that makes bath time comfortable and safe with the added reassurance of a water level indicator for extra safety.
From its contoured, reclined design and soft-touch material to the built-in water level indicator, every feature supports comfort, safety, and ease of use.
This is a great option if you want your baby fully accessible within your own bath tub rather than tucked into a bath. Love the range of colours so you can match your bathroom.
When you have to do bathtime on your own having a support like this is invaluable. The comfy non slip surface designed to cradle baby perfectly means you can grab the soap or reach for the towel without having to panic.
Winner:BRONZE - Best Product Design for Babies
Who:Henlee
What:Henlee Baby Changing Pad
Why:
The simple yet thoughtful design of this everyday essential was much appreciated by our parent judges who commented how refreshing it was to see patterns and prints that were so aesthetically pleasing, paired with solid, practical design. The soft, waterproof and stain-resistant covers mean no need for liners or frequent washing, making this a more sustainable offering that can be cleaned in seconds.
Thoughtfully designed by a mum who understands real parenting needs.
This stood out to me immediately. A beautifully designed nursery essential that will elevate any changing station. Prints and colours that design oriented parents will love.
Wipeable and stain resistant is an irresistible combination when it comes to baby gear. I love the prints and colours too.
