Winner:JOINT GOLD - Best Heritage Children’s Fashion Brand
Who:Pepa London
What:The Pepa London Icons
Why:
Pepa London captured the judges attention this year with exquisite attention to detail and timeless designs. These pieces are made for every special moment, from birthday parties to weddings and family portraits. The traditional features like hand-embroidery, hand-smocking, elegant and tasteful colourways are what really made this collection shine. This is a celebration of heritage, charm and childhood.
I have been personally buying Pepa for years, never had a piece that isn't exquisite. From flower girl dresses to mariner rompers that are on wash and repeat all summer. Our go to! A true British Heritage brand I'm proud to support!
Every item is timeless and utterly gorgeous.
This collection surmises everything that's great about traditional English childrenswear. The designs are playful but classic, drawing inspiration from English smocking legacies and nautical collars for a sense of whimsy.
Exquisite attention to detail, stunning prints and timeless smocking. Heart melting style!
Winner:JOINT GOLD - Best Heritage Children’s Fashion Brand
Who:Rachel Riley
What:Rachel Riley
Why:
Rachel Riley stole hearts this year with the usual unrivalled attention to detail. Hand-embroidery, hand-smocking and iconic prints all take centre stage in a collection of beautiful heirloom pieces. Our panel loved the perfect balance of party wear and everyday options, there’s a Rachel Riley piece for every moment. What’s even better is they’re all made to last, be worn and loved and then passed on or cherished for years to come.
The go-to brand for heritage kidswear.
In love with the lobster romper!!!
The woven basket bags from this collection are completely perfect, especially the lemon one. Joyful clothing and accessories with the quality and heritage to back it up. Love!
Winner:SILVER - Best Heritage Children’s Fashion Brand
Who:Blade & Rose
What:Innovative children’s clothing
Why:
Bold, bright, imaginative – everything children’s clothing should be! Blade & Rose always bring colour, personality and pattern, all thoughtfully combined to spark joy. The panel loved seeing a whole host of familiar faces with The Gruffalo, Peter Rabbit, Paddington and Miffy all joining the party! As always, the quality of these pieces scored top marks, made with equally soft as durable materials that will withstand every adventure.
I mean, those panda pants are possibly the cutest thing I've ever seen!
Sweet and very cute clothing for little ones. perfect for gifts
Really lovely to see children's clothing designed with them in mind. Practical and lightweight with 2-way zips; it's cool and comfy for the baby and easy for the parents. A win win.
Blade & Rose always hit the bullseye when it comes to choosing brilliant characters to work with. The new Miffy collection is absolutely adorable and shows Blade & Rose’s versatility.
Winner:BRONZE - Best Heritage Children’s Fashion Brand
Who:Småfolk
What:Småfolk ICONICS collection
Why:
Småfolk’s ICONICS collection made a bold entrance this year with a range of playful prints and colours that kids and parents alike will adore. Designed with movement in mind, these pieces are made for every adventure, giving kids freedom to play and express themselves, while parents can feel assured that their little ones are comfortable all day long. Our panel loved that these timeless garments are made to last, to be loved and passed on.
Really fun pieces!
If you love your children to be dressed like the colourful icons they are, this is the brand for you!
Bright and colourful! very soft material.
I love the retro feel of this collection and the delicious colour palette. Pure joy!
Winner:EDITOR'S CHOICE - Best Heritage Children’s Fashion Brand
Who:My 1st Years
What:Personalised Ivory Hooded Fleece Robe
Why:
Our judges couldn’t help but fall in love with these adorable robes. Like soft clouds to wrap little ones up in, these robes are perfect for cosy days, bedtime cuddles and slow mornings. Our panel agreed that one of these personalised robes would make the sweetest gift to new parents. A design so timeless it even has the royal stamp of approval, famously being worn by certain little princes.
Soft and beautiful design. Great to have the choice of colours and fonts.
Lovely for occasion gifting, the solution for the question 'what do you get a child who has everything?' A failsafe!
A perfect gift!
I went to the very first launch of My 1st Years - its been wonderful to watch this brand grow into one of the best places to shop for treasured gifts.
