Winner:JOINT GOLD - Best Circular/Vintage/Rental Fashion Brand
Who:Kidswear Collective
What:Pre-loved and past season designer fashion for babies and children
Why:
Changing the face of pre-loved fashion for children, and making luxury and designer baby and children’s clothes more accessible (and more planet friendly!). This brand’s passion really shines, and our panel was impressed by the huge variety of well-known names available at up to 60% off, as well as the rigorous 7-step inspection process to ensure quality in every piece. All-around luxury with an eco conscious heart, count us in!
A genius brand helping to tackle waste! They always have the best quality clothes too.
Kids grow out of things so quickly - Love that these beautiful, well-made clothes are given a second life!
From a 7-step authentication and cleaning process to luxury, eco-friendly packaging, every aspect mirrors the premium experience of buying new - without the environmental cost.
This is an amazing resource for parents who want to buy pre-loved designer clothing at a great price, while shopping mindfully.
Winner:JOINT GOLD - Best Circular/Vintage/Rental Fashion Brand
Who:OR Collective
What:Circular Children's fashion
Why:
OR are disrupting the world of children’s fashion, in the best way possible. Our panel really felt this brand’s attitude was refreshing and positive, reshaping the way we think about dressing our children. Everything about OR is designed with real kids, real families and the real world in mind – stain cover, on-the-door swaps, even the option to buy and keep, there really isn’t anything that hasn’t been considered. The panel was also impressed by their gender-neutral approach and the championing of independent brands.
From gender-neutral curation and stain cover to on-the-door swaps and a capped membership model, every touchpoint is designed for real parents and real life. Championing independent brands, thoughtful design and sustainable values, OR Collective proves that renting can be both beautiful and better—for parents, kids, and the planet.
I love OR for its outstanding curation of beautiful brands and pieces. I've trialled their rental process and loved it - seamless.
Amazing idea to rent, wear and rotate the clothes. I love the sustainable concept! Babies don't wear their clothes for more than a few weeks, and kids, especially in the UK, wear school uniforms most of the week so renting clothes makes so much sense.
A much needed resource for parents who don’t want to get sucked into the neverending cycle of buying new clothes that only get worn for a nanosecond. Easy, well organised renting that gives you the option to buy if you want to.
Winner:SILVER - Best Circular/Vintage/Rental Fashion Brand
Who:Talou
What:Explorer Knitwear
Why:
Talou wowed the judges again this year with their glorious knitwear made from deadstock yarns. Our judges especially love the wear, cherish and share initiative which extends the lifespan of knitwear that has been worn and loved by inviting you to sell it back to Talou so it can continue on to the next little adventurer. This also encourages greater care to be taken of the garment, as the better the condition, the higher the buy back price – win-win! Top marks for circularity, beautiful design and all-around quality.
Talou turns each piece of knitwear into a story—joyful, consciously made, and ever-evolving as it’s passed from one little explorer to the next.
Beautiful design, high quality materials, soft and cosy.
Love the designs.
Seeing Talou enter as a newcomer last year, and a winner again this year is glorious - this brand is going places. keep your eyes on them.
