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Joolz Day Tailor Q&A with Emile Kuenen - Best buggy design 2014 - WINNER

We meet the creative director behind the 2014 Junior Design Award-winning entry

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What is your name and job title?

Emile Kuenen, Creative Director of Joolz

Can you tell us a little about the buggy you have entered into the awards, and why you think it is award winning?

The new Joolz Day Tailor allows you to choose your colour and fully customise your Joolz with our unique Joolz Day Tailor design program!  Whether your taste is natural vibes or vibrant colours, it’s up to you.  With over one hundred different combinations of fabrics and colour packs, you can be sure your Joolz is as individual as you!

Based on the innovative and ergonomic Joolz Day, the Joolz Day Tailor also encompasses the 8x Positive Design functionalities including high cot and seat position, all round suspension and height adjustable handle bar.

Why do you think it stands out among the plethora of parenting buggies available?

Unique in the industry the Joolz Day Tailor allows you to be creative and express your style!  Choose from bright and bold, natural vibes or playful pastels to customise your ride.  First choose from 3 base fabrics; Black, Grey and Jeans, black or silver wheels, then one of 20 colour accents!  Each colour accent pack contains a leatherette handle and bumper bar, logo labels and zip-pulls.  This provides  120 different colour combinations, ensuring you really stand out from the playground crowd.  The Joolz Day Tailor also comes complete with a matching Nursery Bag and Footmuff.

The Joolz Day Tailor is available from selected retailers and direct from Joolz.  In-store you can check-out all the colour packs and combinations.  While on our unique online customisation program, you can configure your favourite looks and save your designs.  Each Joolz Day Tailor is then made to order, hand finished in Holland, and completed with a hand-written thank you note.

Where do you source design inspiration?

Everywhere I go, I am always on the lookout for the next great idea.  Whether it’s a new fabric discovery or colour inspiration.

The initial concept behind Joolz was born in 2005, while cruising the Amsterdam canals with a group of friends and together with designer Stan Spangenberg the Joolz was created.

However we are not just a pushchair company, with our positive design philosophy we are inspired to look for innovative solutions that contribute towards  healthy and meaningful experiences for babies and parents. From pregnancy to first day at school. With complete, ergonomic and attractive products, excellent service and inspiring ideas for a healthy, happy life. 

What do you think are the hallmarks of outstanding design in the wonderful world of buggies?

Our products are designed around the human body, that of the parent and that of the child. With ergonomics experts and in collaboration with our users, we relieve backs, support feet and welcome legs of any length behind our pushchairs. No inconvenience and stress, but comfort and ease of use. The smart ergonomic design helps maintain correct posture and gives maximum support to you and your baby, like the seat that can be reversed and adjusted to three positions.

We are passionate about designing products that are ergonomic and innovative, but also believe in producing attractive products that our consumers will love, and the Joolz Day Tailor is a perfect example of this.  Encompassing all the great features of the Joolz Day but allowing the consumer to add their own design flair, creativity and taste.

What kind of adventures would you imagine the parent owners of your buggy going on?

The Joolz Day Tailor is the perfect companion for every family adventure.  Whether you live in a bustling city like Amsterdam or a quiet village in the English countryside, the Joolz Day adapts perfectly to your needs and lifestyle.  With the large wheels and all-round suspension, it maneuvers easily though busy streets, forest trails or even on a sandy beach.  If you’re off on a last minute getaway, the roomy and comfortable cot of the Joolz Day can be used for overnight sleeping. Compact folding, means it will fit in almost any car boot, and with the matching accessories, no matter what the weather, baby will be comfortable and cosy, come rain, snow or shine.

Why did you enter your product into the Junior Design Awards?

We believe the Joolz Day Tailor is unique and innovative.  Taking the simple and elegant design of the Joolz Day and allowing the consumer to add their own finishing touch.

With ergonomic, functional and easy to use features and with a stunning design you picked specifically for your new arrival, what could be better.


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