Best Innovative Product Design (Parents) | Junior Designs Awards 2023
Many of the Junior Design awards panel are parents or grandparents so we trust their votes when it come to innovative products that help enrich the parenting journey
Winners of Best Innovative Product Design (Parents) | Junior Design Awards 2023
Best Innovative Product Design (Parents): GOLD
WHO: Shnuggle
WHAT: Ellie - The Bath Toy Drying Caddy
WHY: “Yes! Just what I’ve been looking for!” This was the response of several of our judges when they came upon this bath toy drying caddy. Any parents of small children will know the overwhelming volume of bath toys that can build up around the bath – in fact, everywhere in the bathroom - and this is the perfect way to store them neatly and crucially without mildew and mould building up. Our judges loved the cute elephant design, the freestanding drip tray which catches any excess water and allows the toys to fully air dry and the fact that it is made from 98% recycled plastic.
No more mouldy bath toys taking up way too much room. Such a great product that is fun to look at but will blend into most family bathrooms. Clever!
This caddy is effectively a fun-shaped draining board for your bath toys that keeps them neatly contained and ready for the next play session. Fab!
This is the bath product I have been waiting for! Everything about this product speaks to me - from the slim shape to the drain holes which prevent mould and gunge (something I am personally forever battling in my own bathroom). I can imagine my son enjoying scooping up his toys with this as a fun bathtime activity. Plus it looks nice in the bathroom!
Nice colours and very capacious.
WHERE: Shnuggle
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Best Innovative Product Design (Parents): JOINT SILVER
WHO: Eyas
WHAT: The Wedge
WHY: This paediatrician-endorsed pram cushion designed to help prevent bad posture by providing the optimal seating position in the pushchair really resonated with many of our judges. The sight of a toddler lolling forward in their seat or feeling restless because they can’t get comfortable is common and this well-thought-out cushion designed by an F1 designer, no less and exclusively made in Britain was a big hit with our judges who felt it would provide an effective and simple solution, making journeys much safer and more comfortable for little ones. Our judges were also pleased to discover that donations from every purchase go to the charity Women against Violence, adding another layer of positivity.
Amazing product.
Babies and toddlers straining to sit forward in their prams is a common issue so this product feels needed. I like that it can be used with every pram and can easily be transported. The sustainable elements in the packaging are great – I'd love to know what the cushion is made from and how sustainability plays into that. I also love the charitable element of the brand.
This is such a simple but great idea that really helps babies and toddlers stay upright in their buggies. A brilliant example of a solution-driven product that will help so many.
WHERE: Eyas
Best Innovative Product Design (Parents): JOINT SILVER
WHO: Bugaboo
WHAT: Donkey 5 - Twin side-by-side pushchair
WHY: Our judges felt that this twin buggy was a fantastic solution for anyone looking after two babies or toddlers. An update of the original Donkey buggy, first launched ten years ago, the Donkey 5, which not only includes stylish new colours, but lots of great new features was a big hit with the JDA panel. Everyone noted that this double buggy was incredibly easy to handle and extremely lightweight considering it is designed for two and although it feels generous in width, it can easily fit through standard doorways. The option to face the bassinets outwards, inwards and towards each other was applauded and the breathable mesh sides that can be revealed in warmer weather and a super comfortable mattress were also commented on.
Sleek, high spec and a total dream to steer. This is a brilliant option for parents of twins or children close in age. Great that you can convert it into a single buggy so easily too.
As a parent of two in London, double buggies have long turned me off for being too bulky. However this design is incredibly smart, being big enough to transport two kids – plus bags – yet still compact enough to fit through standard doorways and in lifts. The steering is nimble and lightweight and the functionality of transforming the pram from mono to duo is very easy. Such a well thought out design makes getting out of the house with two small children easy – a total godsend for parents.
When my daughter was little I used to look after one of her friends a couple of times a week and getting out and about in our enormous double buggy was incredibly stressful, in part because they were always hitting each other! The fact that you can face these in opposite directions is fantastic. SO easy to steer too.
WHERE: Bugaboo
Best Innovative Product Design (Parents): BRONZE
WHO: Alf the Label
WHAT: Alf the Label Carabiner Capsule
WHY: These beautiful leather accessories really impressed our judges who loved the high-quality finish and glossy feel of these pieces designed to help organise your pram and changing bag in style. A generous gold carabiner that clips onto your buggy or bag handle can be layered up with your choice of luxe leather accessories, including pouches, wallets, key rings, sanitiser holders, and utility cases in various colours making life on the go with children, stylish, stress-free and organised.
This feels like a really fresh and original design that comes with a lot of style factor. A total reinterpretation of buggy storage which maxes out on practicality and looks. I like the modular design which is easy to use and keeps all of your valuables in check, plus can be customised to suit what you need. The ability to take it from buggy to arm is also very smart. The new must-have pram accessory!
The perfect gift for a new mum! I would have loved to have had these beautiful and functional accessories to hand when I was on adventures with my baby.
WHERE: Alf the Label