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Doona Q&A with Yoav Mazar - Most innovative product 2014 - HIGHLY COMMENDED

We meet the head of product development behind the 2014 Junior Design Award highly commended entries




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Yoav Mazar – Founder, Head of Product Development

What should parents look out for when purchasing a car seat?

The first consideration must be safety. The main purpose of the car seat is to protect the baby and it is important to choose a car seat which is safe and fits the baby. The second consideration should be practicality and ease of use. A good car seat is one which is easy to use by parents, grandparents and nannies.

What kind of adventures would you imagine the parent owners of a Doona going on?

Doona is an ideal product for traveling overseas. Instead of taking a car seat and a buggy, all you need to take is a Doona. Whether you go to the Greek islands, Paris or NY the Doona will make your and your baby’s trip more enjoyable.

Why did you enter your product into the Junior Design Awards?

I believe there is a great alignment between the Junior Design Awards and Doona. Doona is not just a nice design, it is a design which will change the lives of parents and their babies. 

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