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The Fashion Inside Scoop: Little Fashion Gallery

Founder of Little Fashion Gallery, Marie Soudré-Richard, tells us all about the online concept store launching it's own label collection for spring summer 2013

Little Fashion Gallery girlswear
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Why did you decide to work in childrenswear?

I first decided to create my own business after having spent seven years in London working for a big cosmetic firm. I then looked at the woman's fashion market and saw that my friend Natalie (Massenet, founder of Net-a-Porter) was already doing a pretty good job in this area!

I then realised that there was no concept store online for kids. That just didn't exist back then. This is how I got into fashion; I always saw Little Fashion Gallery as a brand with a spirit attached to it - launching our own collection was a very natural step.

What are your earliest fashion memories – what did you wear?

I have always loved fashion - it is in my blood. My mum loved fashion and my aunt worked as a buyer, buying women's and men's fashion, for the most fashionable department store in Paris during the '60s and '70s. My first personal memory is of a green (one of these flashy greens) outfit from Bonpoint, that my mum bought me - a knitted skirt and cardigan, plain yet so soft and chic... well this is was i thought back then anyway, and I still love green! 

When you think of your own childrenswear label, what words spring to mind?

Cool, free and practical.

What were your inspirations for the childrenswear SS13 collection?

Colours, '80s revival and college/school.

What are your top three tips for dressing children this Spring-Summer?

Dress them with sweatshirts. We have developped a line a sweatshirts in the softest French terry - I love this material. It is just so practical - not too warm yet covering enough to keep them comfy.

Do you have any set style rules when designing for children?

It certainly needs to be easy to wear. We fit every single style on real children - comfort is key.

What are your top three must have pieces from the SS13 collection?

  • The grey college sweatshirts - in May we are launching the same for the mums in adult sizes since we have had so may requests!
  • The coral 5-pocket trousers
  • The princess gold tutu

Can you give us your hot tip for autumn winter 2013 childrenswear?

We always work on themes and play around our logo - the cloud. We also work with different artists and will be presenting their different take on LFG through T-shirts and sweatshirts.

Do you have a muse when you design your collections?

My sons and my friends' children! I was very flattered recently because I received an email from Sarah Lerfel, the owner of Colette in Paris. She just had a son and she told me that she loved our collection. I thought to myself "Woo hoo!" She is exactly the type of mum I had in mind when I launched the collection: cool, edgy yet very down to earth like Colette where they sell things like limited edition Diet Coke drinks, alongside creations by the most underground designers.

How does it feel when you see a child in one of your designs?  

Most of the time I see outfits posted on Instagram. I smile, I shout, I am very proud! Paul, one of my sons, came back from school the other day and told me that he had seen a little boy was wearing a T-shirt by Little Fashion Gallery - I was very touched to see hiim being so proud at the end of the day - Little Fashion Gallery is a family affair!

Shop the Little Fashion Gallery collection online, now


Don't miss... The Junior Meets hub of exclusive interviews, inside scoop interviews and quirky Q&As, with exciting interviewees including: Tommy HilfigerSir Paul SmithStella McCartney and lots of other influential fashion designers, authors and illustrators including Quentin Blake and Jeff Kinney, great business minds including Lord Alan Sugar and, everyone's favourite fashionable frog, Kermit.

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