Swedish Design House PO.P collaborates with Swedish Literary Heroes
A trio of Swedish icons come together as Polarn O. Pyret unveils its Limited-Edition Spring designs with Swedish author Astrid Lindgren and illustrator Ilon Wikland.
Polarn O. Pyret are known for their easy separates emblazoned with classic stripes and cool Swedish inspired pattern. Owning the heritage space in Swedish kids' fashion, their new collaboration with beloved Swedish author Astrid Lindgren (also author of Pippi Longstocking) and illustrator Ilon Wikland couldn't be a better fit.
This charming Astrid Lindgren and Ilon Wikland collection for SS23 brings together all the colour and graphic joy you would expect from PO.P, while honouring the beloved Swedish childhood books ‘Lotta on Troublemaker Street’ and ‘The Children of Noisy Village’. These magical stories and enchanting illustrations were chosen to evoke memories of a traditional Swedish springtime and bring these treasured characters and storylines to life in a fresh new way.
READ MORE: 6 Swedish family traditions to adopt for a calmer lifestyle
Featuring items for children aged 0-10 years, including sweatshirts, tops, leggings, dresses, and pyjamas, all decorated with Ilon Wikland’s expressive, linear illustrations, these clothes are sure to capture kids' imaginations whether they're familiar with the works of Astrid Lindgren or not.
We're particularly impressed with the organic cotton pyjamas which feature clever grow-with-me arm and ankle cuffs for sleepwear that lasts longer before it's handed down or traded in for a voucher through the brilliant PO.P Second-Hand platform.
We are so pleased to unveil this very special Spring collection adorned with delights from Swedish author Astrid Lindgren and iconic illustrator Ilon Wikland. Springtime pastel tones combined with the unique illustrations, has made this collection truly striking. Astrid Lindgren’s magical books stay with you forever and are so iconic in Sweden - Our special collaboration brings these much-loved characters to life and will allow children all over the UK to discover these enchanting stories.
These truly are clothes full of character with an exciting literary twist. We think a copy of one of Astrid Lindgren's illustrated books and a piece of PO.P clothing would make a perfect gift!