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Little Miss Hug: Children's Book of the Year, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

Little Miss Hug is joining the Mr. Men! Continuing the hugely successful Little Miss range, Little Miss Hug becomes book 35 in the series. 

Little Miss Hug is an expert hugger. More than anything else, she loves to hug her friends and make them feel better. And there are times when she hugs just for the fun of it. After all, everyone needs a hug, don't they?!

• The Mr. Men and Little Misses have been delighting children for generations with their charming and funny antics. 

• The first NEW Little Miss character since Little Miss Princess in 2011, who was welcomed with major national media coverage and is now a much-loved character.

 • To date, over 200 million Mr. Men and Little Miss titles have been sold worldwide. Over three million Mr. Men books are sold every year.

• A full programme of press and publicity accompanied the launch of Little Miss Hug, including the Embrace Britain campaign which revealed different types of hugs. The master toy lines will launch alongside the classic book, with apparel to follow.

Judges Say:

"If 'cute' could be visualised, this would surely be it in a book! Little Miss Hug is the first new character in the popular series since 2011, and she is a great addition. Lovely, heartwarming content to read. The accompanying app is also a must-see."

Where to Buy:

www.egmont.co.uk

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