Let's face it, we could all do with a few more smiles at the moment, so when we heard that Platinum Junior Design Award winners Tiba + Marl had partnered with iconic brand Smiley we were beaming from ear to ear.
The Tiba + Marl X Smiley collection is yet another triumph in design from this incredibly cool accessories and baby change brand and manages to combine their super slick, functional designs with a big dose of humour to create something truly teeth revealing and covetable! The collection will be dropping online on the 5th of April and will comprise of 8 of Tiba + Marl's much loved bags and accessories all decorated with illustrated Smiley faces and a gorgeous textured, fuzzy badge in Smiley's glorious eye-catching yellow. If anyone can't wait to get a piece of the Smiley action there will be a waiting list, which launches on the 26th March and will be available at www.tibaandmarl.com and Selfridges exclusively. And news to completely turn that frown upside down? With each Smiley X Tiba + Marl sale, a copy of The Happy Newspaper will be donated to a school to help spread even more positivity and happy vibes!
Tiba + Marl founders, Anna and Lydia are extremely excited about this Smiley, happy collaboration and told Junior,
Smiley is truly an iconic brand – it manages to be nostalgic yet truly modern – it’s amazing! To us, it represents positivity, happiness and fun. We love that it's an inclusive brand that lends itself to high fashion labels but also to more street style brands too. The Smiley face itself feels particularly poignant right now - especially for parents and kids who have had to navigate long periods of isolation thanks to the global pandemic. We love the idea of the collection spreading some happy and positive vibes and that people will see the collection and smile!
We knew we wanted to donate something from the sales of this collection and felt we wanted to do something positive - in keeping with the icon of a Smiley Face :) We'd come across The Happy News on Instagram and loved the notion of spreading good news and happy vibes, particularly to kids in schools who have had to deal with a lot over the course of this pandemic. A bit of positivity feels so needed right now so we just knew instantly The Happy News was the perfect charity partner.
Fantastic! We're grin. Sorry, we're in. Not even remotely sorry.
>> The Tiba + Marl X Smiley Collection launches on March 26th and will be available exclusively at Selfridges and Tiba + Marl