Simonetta S/S 2021 Preview

Junior gets a sneak preview of the stunning Spring/Summer girls' fashion collection from Italian label Simonetta

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Spring cannot come soon enough this year. After a Winter so cooped up and careful, we are all yearning for sunshine, blue skies and the promise of living life in full bloom. In answer to this collective need for vitamin D and celebration, Italian girlswear label Simonetta have created a collection that feels like a glorious unfurling, with colours that are pure and bright and silhouettes that echo the petals of  beautiful blousy flowers.

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The stunning campaign shots for this collection were taken by children’s photographer and one of Junior’s favourite Junior Design Award Judges, Abi Campbell. The strong contemporary feel of the range is showcased to perfection with a minimal backdrop and the use of beautiful oversized flowers as props. Girls brandishing huge Amaryllis and Hydrangeas put us in mind of Cicely Mary Barker’s Flower Fairies brought into the 21st Century and the whole collection has a modern fairytale feel…

As befitting of a modern-day flower fairy, coloured tulle features here, in a wonderfully fresh way, with swathes of bright white, buttercup yellow, poppy red and zingy cornflower blue, changing up the usual sugared almond palette you would expect. Soft jersey pieces are juxtaposed with netting and appliqué to create a cool, modern look and a blown-up plaid in bold red and and blue brings a super playful vibe. Elsewhere in the collection petals become hearts, cascading down a stunning party dress and then yet more hearts are built into the waist of the sweetest denim trousers and are cleverly incorporated into the structure of skirts, blouses and even a bag. There are pieces in this collection that are ideal for playing in and others that wouldn’t look out of place at a wedding or even on a bridesmaid – a white tulle dress with grosgrain ribbon and peter pan collar and a beautifully proportioned yellow dress, trimmed with cornflower blue ribbon spring to mind.  Modern, fairytale magic at its best!

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 >> View the full Simonetta Collections here

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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography
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Simonetta SS21 Girls Fashion Collection/ Abi Campbell photography