Meet the Junior Design Awards Judges 2020
Say hello to our panel of industry experts and parenting personalities - these are the super important individuals who help us decide who wins gold, silver, bronze or even, our highest accolade platinum!

We have one of the most exciting, diverse and compelling line-ups of Junior Design Awards judges EVER this year and we can’t wait for you to meet all the members of this talented, inspiring panel. Each judge brings with them their own unique insight, knowledge and expertise within the lifestyle, fashion and parenting industry and helps make our celebrated awards the best in the business and play a crucial role in deciding who wins what for #JDA20. In no particular order please say A BIG HELLO to…

Name: Alex Stedman AKA @alexandra.stedman @thefrugality
Vital Stats:
- Alex has an illustrious background working on magazines including Red, Eve and Conde Nast Traveller.
- Alex founded The Frugality – a fashion, interior and lifestyle platform with a focus on shopping wisely, which has amassed over 250K loyal followers.
- Alex has an eye for great design and strives to find useful, value for money products whilst caring about a brand’s impact on the environment.
- Lives in North London with her husband, 2 year old daughter Peggy and has another baby due later this year. Congratulations Alex!
Name: Jools Oliver AKA @joolsoliver
Vital Stats:
- Jools has had huge success as a model, designer and author and is of course, wife of celebrity chef Jamie Oliver. Jools has her own cult following on Instagram with over half a million followers who love her honest approach to parenting and her stunning interiors and fashion sense.
- Jools founded the much-loved and (much-missed) Little Bird by Jools fashion collection with Mothercare. The bright, fun and retro inspired range was an instant success when it launched in 2012.
- She has written a biography book Minus Nine to One: The Diary of an Honest Mum where she talks about her fertility issues, PCOS and her IVF journey. She has also written The Adventures of Dotty and Bluebell, a children’s book illustrated by Junior favourite Claire Fletcher.
- Jools and Jamie live in London and Essex with their five children: daughters Poppy, 18, Daisy, 17 and Petal, 11 and sons Buddy, 10 and River, four.
Name: Tracey Jacob AKA @traceyjacob1
Vital Stats:
- Tracey has been a stylist and art director in the kids fashion sector for over 25 years.
- She has worked with many of the top children’s brands and magazines during her career including Junior, Family Traveller, Milk and more
- Tracey says she follows adult fashion trends very closely and her work is often inspired by what she sees – and is then translated into her own unique children styling.
- Tracey is meticulous in her work and tries to deliver fashion forward imagery that will inspire. (She succeeds on every level!)
- She splits her time between London and Cape where she regularly shoots many of the UK’s top high street fashion brands campaigns.
Name: Charlotte Jolly AKA @mscharliejolly
Vital Stats:
- Charlotte is Beauty Director at both Hello! and Hello! Fashion magazines – which mostly involves reviewing products, writing features, directing shoots and interviewing celebrities.
- She has been working as a beauty and health journalist for over ten years and has previously contributed to magazines such as Stylist, Elle and Women’s Health.
- She discovered a special interest in children’s toiletries whilst pregnant with her first baby – which was also around the time Kate Middleton had Princess Charlotte, so writing baby-focused features for Hello! magazine was a regular occurrence. With the arrival of each royal baby, her remit has continued to expand into child-friendly products, parent pampering, family wellbeing and travel.
- Since having her girls, she has become a bit obsessed with children’s books and interiors, too (sounds familiar!)
- Charlotte lives in Hertfordshire with her husband Nick and daughters Olive, 4, and Sybil, 6 months.

Name: Georgia Jones AKA @thegeorgiaedit
Vital Stats:
- Georgia is a Yorkshire born, London based model and lifestyle influencer.
- She created and presents a YouTube series called ‘Bump’ where she has an honest and open chat about parenthood. The first two series have been extremely successful with brands such as Ladybird sponsoring the show.
- Georgia is married to Mcfly frontman and The Voice Kids Coach Danny Jones. They live in London with their son Cooper, two.
Name: Bonnie van Geel AKA @pepper.pic
Vital Stats:
- Studied Graphic Design for the fashion industry and was a graphic designer for several agencies. When her daughter Pepper, now 10 was born she decided to work from home as a graphic designer/ stylist/ photographer.
- When Pepper was born a whole new world opened to her – the world of children’s fashion! Bonnie started blogging and taking pictures of a 4-year old Pepper and it all started from there
- Through her Instagram feed @pepper.pic she has developed her styling and photography skills and pepper now works as a model for many fashion brands.
- Bonnie lives in Valkenswaard, a small city in the south of The Netherlands with Pepper and their Beagle, Bubble. Its a full on ladies house!

Name: Sarah-Jane Mee AKA @skysarahjane
Vital Stats:
- Sarah-Jane Mee is a Television and radio broadcaster. She is currently on maternity leave from SKY News where she has covered many significant breaking news stories.
- Before joining Sky she worked at ITV Central News and Heart FM and is a regular guest newsreader on the Chris Evans Breakfast show on Virgin Radio.
- She also anchors The Sarah-Jane Mee Show, weekdays on Sky News
- She lives in South London with her fiancé Ben Richardson and their children Teddy, 6 and daughter Rae, who arrived in June 2020.
Name: Alissa Bertrand AKA @jabellafleur
Vital Stats:
- Alissa attended the Academy of Art University in San Francisco and is now a creative designer, stylist and founder of @jabellafleur
- Alissa is a sustainable childrenswear designer, repurposing vintage garments and textiles into stunning new pieces for girls under #jabellafleurgirls Her styling and photography featuring her daughters wearing her clothing is absolutely beautiful!
- She designs and creates daily and is fond of mixing and clashing patterns and prints.
- Alissa lives in Atlanta, Georgia USA with her 3 daughters: twins Jayla and Jada, 10 and Ella, seven.
Name: Adam Garcia AKA @thatadamgarcia
Vital Stats:
- Adam is an actor, dancer and singer and begin his career on the West End, starring in the original London casts of Saturday Night Fever, Wicked and Hot Shoe Shuffle, amongst many other musicals and plays.
- He is equally well known for his lead role in films such as Coyote Ugly and Confessions of a Teenage Drama Queen.
- More recently, Adam appeared as a judge on Got to Dance and Australia’s Dancing With the Stars.
- He lives in West London with his wife Nathalia and 2 girls Arya and Liberty – 5 and 2.5 years old.
Name: George Reddings AKA @george_ggredd
Vital Stats:
- With over 25 years Design experience in the childrenswear industry in New York and London, George is an Award winning designer turned Brand Design Consultant and Creative Collaborator.
- From clothing and accessories to nursery and travel products she has worked on high street concepts to launching niche independent brands. George’s expertise is second to none.
- George has worked with high street heavy weights such as Gap and Mothercare and is known for her hugely successful collaborations with Jools Oliver on Little Bird by Jools and Jess Ware on Anyware Kids.
- George lives in Hertfordshire with her 2 sons, Finley, 15 and Sam, 12.

Name: Gemma Metcalfe-Beckers AKA @mutha.hood
Vital Stats:
- Gemma is the founder of the MuthaHood and the original Strong Girls Club, has run her own empowering womenswear and kidswear brand for five years.
- Her unique clothing range inspires women and girls to know their worth and her 120K+ following continues to grow
- Before having her two girls and setting up her own brand she worked in Womenswear Buying and TV production.
- Gemma lives in London with her two girls Little Red, 5 and Big Red, 8

Name: Emma Paton AKA @emmapaton__
Vital Stats:
- Emma is a former Boden Fashion Buyer turned Fashion & Lifestyle Blogger and founder of Emma Paton Blog (previously Finley Fox)
- Emma champions a mix of high street, boutique, ethical vintage, small and independent brands on her blog and to her loyal 28K + followers on instagram.
- Emma says she started her blog as a place to focus on unique and unisex childrenswear and has had experience working with kid’s indie brand Olive Loves Alfie.
- Emma lives in Suffolk with her husband and two children Finn, 7 and Violet, 4.

Name: Yvadney Davis AKA @yvadney
Vital Stats:
- Yvadney created her first fashion portfolio by the age of seven. Camberwell School of Arts was followed by a degree in Fashion at Central Saint Martins and a career in PR, moving into adult fashion styling, writing and consulting.
- Motherhood introduced her to the uber cool world of kids fashion where her natural rapport and eclectic style help to create stunning and compelling stories. She is now a much sought-after kids and teens art director and stylist.
- Her inspiration is as eclectic as her style and includes artists, film, historical costume and street culture.
- Her clients include Boden, Next, Hackett, Mini Noor, Born at Dawn, Le Mu and Startrite. Her editorials appear in Hooligans, Luna Forever Young, Junior Style and ET magazine.
- Yvadney lives in London with her husband and two children: MG, 7 and Lolo, 4

Name: Reena Simon AKA @hygge_for_home
Vital Stats:
- Reena is an award winning lifestyle blogger and Instagram queen of cosy over at Hygge for Home
- With over 220K followers awaiting her every square, her account is dedicated to cosy family interiors and travel and her eye for design is second to none.
- We’d quite like to move in to her current renovation project – a sixties bungalow with hygge, sorry, huge potential.
- Reena is also a contributor and writer @granddesignstv
- Reena lives in Cardiff with her husband and 3 daughters: Isla 8, Edie, 5 and Poppy, 4

Name: Carolyn Asome AKA @carolynasome
Vital Stats:
- Carolyn started her journalist career at The Times where she worked for over 14 years.
- She is now is an esteemed style and interiors writer with a focus on Design and Architecture for newspapers including The Times, The Sunday Times Style magazine, the Telegraph and Vogue.
- Is Editor-at-large of Matches Fashion and a Brand consultant for the likes of Caramel
- She is also the author of Vogue On: Jean Paul Gaultier and Vogue’s Essentials: Handbags.
- She lives in London with her husband, two daughters Decca and Ilse and son Udo.

Name: Abi Campbell AKA @abicampbellphotography
Vital Stats:
- Abi is a highly respected children’s fashion photographer, family travel writer and photojournalist.
- She started modelling internationally at the age of 16, leaving home to live and work in Asia.
- Abi then became an actress in my mid 20’s, starring in Stanley Kubricks’ Eyes Wide Shut alongside Tom Cruise and Nicole Kidman.
- After living in India and training in Yoga Abi became a yoga teacher in her 30’s.
- She describes her career background as somewhat convoluted but we’d use the word fascinating! She became a portrait photographer after having her two children, which led to commercial and editorial photography.
- Abi is also the contributing editor at Family Travel magazine and travels extensively with and without her children.
- Abi lives in London with her two children Ellis and Jemima.

Name: Sergei Urban AKA @thedadlab
Vital Stats:
- Sergei runs The Dad Lab website and social accounts where he inspires parents around the world with his brilliantly creative ideas.
- He began sharing kids’ science experiments and educational activities that he enjoyed with his own children online 3.5 years ago and pretty soon became an online sensation with over 3.5 million fans across all social media platforms.
- Prior to this he used to work in food export and website development.
- He claims he is not a teacher or a scientist but, we think he is doing pretty well on both counts!
- Sergei is originally from Latvia and now lives in London with his wife and two boys: Max, 6 and Alex, 8
AND, THEN OF COURSE THERE’S TEAM JUNIOR…

Name: Bonita Turner, Editor of Junior AKA @juniormagazineonline
Vital Stats:
- After studying at The Surrey Insitute (then the Epsom School of Art) Fashion Promotion & Journalism Bonita started her fashion career at Woman magazine and then as Fashion Editor at Now. With over 23 years experience in editorial Bonita went freelance in 2012 after the arrival of her daughter.
- Needing something to fill the work void Bonita launched her blog mamasvib in 2013 as an outlet for her constant shopping ideas and went on to carve a freelance career working on various parenting titles, customer titles and project managing in-store seasonal catalogues.
- In February 2017, Bonita joined Immediate Media as Editor of Junior – the much-loved luxury children’s title.
- In her first year she oversaw last year’s Junior Design Awards to brilliant success, helping to raise the Junior social profile and also, scooped a Best Newcomer gong at the Immediate Media Awards in December 2017.
- Bonita lives in Surrey with her husband Joe, her 6 year old daughter Marnie and her cat Pepper

Name: Eleonore Crompton, Contributing Editor at Junior AKA @eleonore_crompton
Vital Stats:
- Eleonore (or Ellie) is the former the Style Director of Heat magazine (The Beckhamese era), a freelance stylist, writer and brand consultant.
- She is Contributing Editor here at Junior magazine and regularly contributes to City Kids Magazine, The Independent and Fit & Well magazine
- Ellie is also the founder of her own blog The Mumday Times and you will currently find her weeping over all the sanding and painting she has to get through on her house renovation that has take around 9 months too long.
- Ellie lives in London with her husband and 3 children.