SEE: STYCH kid’s accessories’ brand new colour-drenched campaign

After a drab year we are all craving juicy colour and children's accessories and fashion brand STYCH have given it to us in overflowing buckets with this fabulous creative collaboration with photographer Abi Campbell...

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When we heard Gold Junior Design Award winning kids’ accessories brand STYCH were hooking up with top children’s fashion photographer Abi Campbell, we knew something special was brewing but we didn’t expect to be quite so blown away by the high energy, colour saturated, juicy fruit explosion that they were cooking up!


To showcase STYCH’s Summer offerings, models were shot under a fluffy summer sky, against backdrops of the brightest orange, blue and pink wearing colour clash clothing and all the clever, covetable sparkle you’d expect from this exciting accessories design house. This latest collection has a gorgeous mini mermaid theme that we know kids will love. STYCH is an acronym for ‘Smile Til Your Cheeks Hurt’ and this shoot has definitely fulfilled the brief. We feel like we’ve been to a face gym, boot camp!

PLUS: Get 15% of your STYCH order with our special code… (see below)

Mermaid crown headband £22 and Mermaid shell locket necklace £12

Neon Velour Scrunchie in orange £5 each

Mermaid embroidered hair bands, £8 for 3

Gingham hair clip £6 for set of 2 and She rex hair clips £8 for set of 6

Sequin Tulle pink bow clip £6 each

Mermaid embroidered hair clips £8 for set of 3

Velvet Gem head tie £18


SHOP WITH JUNIOR: Get 15% off your STYCH order by using the following code: JUNIOR15 (valid until AUGUST 2021)

All photographs by Abi Campbell

Styling & AD: Kate Van Der Hage


Hair & make-up: Celia Guiney