Christmas is coming and we're all tempted by all those new and shiny things in the shops and the endless plastic filled wish-lists of our kids, but not everything has to be brand, spanking new. Choose something pre-loved and in fabulous condition and not only will your kids thank you but the planet will too...
Brilliantly, this Christmas, Selfridges will become the first department store to offer a pre-loved toy pop-up in collaboration with London-based charity The TOY Project as part of its Project Earth RESELLFRIDGES resale platform. Opening from 18th October until 23rd December, the pop-up will sit in the London based store's Toy Department and will feature a curation of pre-loved and unique toys, from collectable figures, to antique teddies, to classic family-favourite games. Lots of toys with character and plenty that look as new and shiny as the day they were first bought.
As part of Selfridges’ Project Earth commitment to exploring circular retail models, The TOY Project pop-up will be the latest initiative to join its permanent resale platform RESELLFRIDGES. Customers will be able to shop pre-loved Christmas gifts for the family, as well as help the charity to provide toys to the children and families that need them most.
Not only can you shop the pre-loved toys at Selfridges but customers are invited to donate their own toys at the pop-up in the run up to Christmas, helping to prevent even more waste over the festive period. Donations can be made every weekend from 23rd October to 18th December.
Jane Garfield, Founder of The TOY Project, said:
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Parents spend hundreds of millions of pounds on new toys for their children in the UK each year, many of which get little use. Recycling toys helps fund the TOY Project’s work but importantly it also reduces the number of unwanted toys that end up in landfill and in our oceans. We are so excited to be partnering with Selfridges and to be bringing the much-loved TOY Project shopping experience to Oxford Street.
The TOY Project is the latest RESELLFRIDGES offer for children; customers can already shop pre-loved designer fashion for newborns up to 14-year-olds through Selfridges partnership with Kidswear Collective. We can't wait to have a browse and join the very merry, circular Christmas movement and we'll be donating too! A brilliant initiative that we couldn't love more!