The High street favourite sells a huge range of boys clothes and we love the fact that you can find anything from a dinner jacket to stylish ski thermals here. Always on trend, and with something to suit all tastes, there are gems here for everyone.
You can always rely on M&S to marry a high quality finish with practicality – everything washes so well – as well as a broad mix of classic and on trend pieces. A one stop shop for well dressed boys.
- Bobo Choses
Creative, quirky, fun and whimsical. If that sounds like your boy to a T then this is a great label for you. This brand sells the most covetable pieces that always seem ahead of the curve when it comes to trends but really stand the test of time as hand-me-downs. Their campaign shots alone make us grin from ear to ear.
What would we do without the amazingly priced and sturdily made clothes from this High street giant? Fantastic for stocking up the basics as well as lots of exciting trend inspired pieces, H&M also have a dedicated Conscious collection, focussing on pared back, well designed basics from sustainably sourced cotton.
- Tiny Cottons
This Eco conscious brand was founded in 2012 in Barcelona, with the aim to be the label that “grandparents choose for quality, parents for design and freshness and kids for comfort and fun.” Mission accomplished and more. The label is garnering a cult following and we get way too excited every time there’s a new drop!
If you’re looking for chic well made separates and some on trend pieces with a twist, then this is the store for you. We love their leggings, low slung trousers, sweatshirts and well designed coats. Detailing is never skimped on here and the vibe is always cool.
- Scamp & Dude
If you like your boys contemporary, cool and very visible then Scamp & Dude is the label for you. We love their signature leopard and tiger prints and their joyful mix of neon piping and pastels as well as their more muted sets for those who like a bit more camouflage. Great quality and super comfortable for any monkeying around.
- La Coqueta
The classic Spanish childrenswear label beloved of the royals and has a great selection of boys wear that ranges from garden party smart to wild picnicking in style. We love their linen shirts, classic shorts and bright knits.
- Mini Rodini
Putting the fun into funky, this label is a core favourite of the fash pack and their offspring. Their distinctive, quirky prints can be recognised a mile off and their great cuts, high quality fabrics and originality amaze us every season.
There’s always a real sense of mischievous fun in the Boden boys collection and we love their mix of casual classics with a twist and more fun, trend lead pieces. Super cool graphic prints, flashes of colour on piping or linings and great footwear are what set this brand apart from the rest.
- Emile et Ida
An ethically produced label that caters for kids from 0 to 14 years, Emile et Ida has a charmingly nostalgic feel as while still remaining fresh and contemporary. For boys there are t-shirts and sweats featuring hand drawn motifs, beautifully cut but simple shirts and classic knits that you’ll want to keep forever.
No one does basics better than Gap. Great for denim and jersey separates we love their classic all American vibe. Look out for designer collaborations – we loved the boys’ pieces from the Sarah Jessica Parker collection and GAP often have exclusive deals with film franchises like Paddington Bear, Peanuts and Disney.
If you’re a fan of COS’ pared back, well cut aesthetic yourself, you’ll love their junior collection, which includes gorgeous separates that mix a palette of neutrals with acid brights, peter pan collars and a feel that manages to be cute, stylish and practical all at the same time.
If you suddenly needed to buy a whole new wardrobe from scratch this would be the place to go. Arket has every outfit and every accessory for every eventuality and the quality is always second to none. Rash Guards, wellies, trainers, jumpers coats, socks and bags all live in the same space and are all beautifully coordinated and adorably sensible with splashes of colour, stripes and polka dots thrown in for fun.
- Petit Bateau
This heritage French company is best known for it’s fantastic rainwear and Breton stripes but you’ll find so much more than that on their website and in their stores. Fantastic quality, designer collaborations and a real sense of joie de vivre keep them at the top of our bookmarked list.
- Olivier Baby and Kids
British knitwear and separates company Olivier make the most gorgeous soft cardigans and sweaters with gorgeous details as well heart melting separates like vintage style rompers, classic trousers and shirts. Perfect if you’re looking for an outfit for a smart occasion or you just love the classic look.
- Rachel Riley
Heritage brand Rachel Riley, who have won umpteen Junior Design Awards for their incredible quality and squealability (it’s a genuine consideration of our judges) has a fantastic selection of coats, separates and shoes for little boys who want to be dapper chaps. We love their range of charming prints, superb cuts and attention to detail.
- River Island
If you want your boy to be the coolest cat in the playground, then head to River Island. Their boys’ clothes are achingly hip, taking direct inspiration from the catwalk and street trends. Slogans, prints, clashing colours, basics with a twist and accessories galore are all in store for you.
This is basics heaven and you’ll find everything you need for rough and tumble in the playground, practical warm coats and some lovely quality knitwear to fill all those practical gaps that always appear just when the weather changes or a new term starts. A fantastic, well priced resource for stylish basics.
- No Added Sugar
The distinctive cuts, prints and slogans typical of No Added sugar will pep up any wardrobe. Know for their thick, super soft jersey fabric, these pieces are built to last as well as turn heads.
- Mothercare Little Bird
This collection designed by Jools Oliver for Mothercare is now in its 6th year and shows no sign of losing its popularity. Happy making, rainbow stripes and 70’s inspired cuts and motifs make this the rail to head for if you’re looking for something bright and fun. They also do the best boy’s pants ever.
Surf dudes and beach combers should head straight to Sunuva cove where they will find an entire holiday wardrobe bursting with sunshine and good vibes. Known best for their rash guards and swimwear, they now provide everything from Summer PJ’s to sun hats.
- The Bonnie Mob
The Bonnie Mob’s sustainably made knitwear and soft jersey pieces never fail to make us smile and this label that caters from newborn to age 7 is a firm Junior favourite. Rabbits and rainbow stripes make regular appearances and there are plenty of other fun graphic prints for boys who like to look equal parts cute and cool.
- Tobias and the Bear
Initially launched to fill the gap in the market for comfy but fun boy’s clothes, this ethically produced label is now firmly unisex. Collaborations with big names like Miffy and now Harry Potter keep all eyes on this super fresh brand, which is particularly well known for its cool graphic prints.
- Fearne by Fearne Cotton, Mini Club for Boots
Fearne Cotton’s amazing kids collection for Boots used to be something of an insider secret but not anymore. Shoppers are becoming more savvy to the fantastic baby and kids clothes Boots offer and word has got out that Fearne’s clothes are seriously cute and remarkably good value.
- Elfie London
This vintage style treasure trove, makes what we would describe as proper boy’s clothes. Shirts that have weight to them and well finished collars in classic fabrics, jogging bottoms with reinforced knee pads and lovely hand knitted accessories will all keep kids cosy and well turned out season after season.
- J Crew
Preppy with a sense of humour is how we some up this quintessential US brand that seems to come up with the most covetable pieces every season. Slogan t-shirts hoodies and knits all have a distinct JC twist and the quality is excellent.
- John Lewis
John Lewis’ own brand boys wear gets better every year. We love their Heirloom collection of beautifully tailored suits and separates for smart occasions and their bright graphic prints on their more casual pieces. Their buying team also make sure they pick the cream of kidswear brands to sit alongside their own creations so this shopping is a complete breeze online or in store.
- Polarn O Pyret
A particular favourite of Junior’s, POP as we like to call them, make mainly unisex clothing that is such good quality it can be handed down through generations. A striped Breton jersey will stay fresh for at least three siblings (we’ve tested this theory) and their cold weather fleeces, jackets and skiwear are brilliant as you would expect from a Swedish brand!
- Beau Loves
Fresh, cool and urban are the words we’d use to sum up Beau Loves, who make fantastic slogan daubed and doodled upon separates as well as plainer, more pared back pieces. Parent’s with a clean, uncluttered aesthetic will love the designs and kids will love the roomy comfort.
- Stella McCartney
Designer darlings will love the special touches that Stella McCartney adds to her kids’ collections every season. The boys’ range is just as strong as the girls’ and we’re hug fans of its sports luxe feel, spliced with quirky conversational prints and original, humour filled details.
A little bit preppy, a little bit sporty with a little dash of home counties eccentricity, Joules clothing is the go to label for warmth, quality and resilience. Junior can remember seeing a Joules pop-up shop at a very rainy festival and thanking the lord for their wellies, fleeces and raincoats in the cheeriest range of colours and prints.
This is a great place to find stylish basics with some fantastic detailing. Think jeans with red stripes sewn into the pockets, jackets with cool graphics and neon accent zips. Really great quality that.
34. Billy Bandit
The sibling brand of hugely successful French girl’s label Billie Blush, Billie Bandit is all about celebrating fun. Embroidered shirts with bow ties sit alongside brightly coloured windcheaters and t-shirts with super cute motifs.
- Finger in the Nose
As rebellious in spirit as the name suggests, these clothes are truly original pieces that will really give an outfit the edge without looking at all try hard. One of our favourite new finds.
- I + in the family
If you love soft neutral colours and beautifully crafted basics in a palette of soft neutrals this label will prove addictive to anyone with boys up to four years. Ticking stripe Harem pants, chunky ribbed leggings and soft towelling fabrics won’t fail to bring out the coo in you.
Conceived as a unisex brand with strong ethical values, this is one of our favourite destinations for boys clothes that have a strong sense of humour and lots of colour. Their T-shirts and knitwear are a joy and their winter jackets are super cosy.