JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best Unisex Fashion Collection

WHO: Claude & Co - Milking It


WHAT: A fun and stylish, non-seasonal unisex children's clothing brand for babies and children age newborn to 5 years.

WHY: This brand impressed our judges with their super cute, well made separates, which the panel really did feel were a cut above in terms of detailing, quality, original cuts and of course that winning, trademarked slogan Milking It. Their determination to reduce fashion waste by becoming non-seasonal, their active promotion of hand-me-down culture and their use of organic cotton also scored highly with the panel.

So cute and love the fact that these can be handed down, regardless of gender. Love the slogans!
Fatima Truscott, Fashion Stylist and writer, @the_ft_times
Stylish, simple, Scandi inspired kidswear that I WANT TO WEAR TOO! Absolutely beautiful quality fabric, a core capsule collection that would be a go-to in any wardrobe, with the potential for endless fun, unisex outfitting combinations.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Beautifully made. Lovely palette. Great new shapes.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
Organic & fun... what’s not to love?
Georgia Jones, Model, Presenter and founder of @thegeorgiaedit
The colour palettes and oversized cuts are perfect. Another brand integrating ethical practices into the heart of its business.
Yvadney Davis, Children’s Stylist @yvadney

WHERE: Claude & Co.

cub pudding


WHO: Cub & Pudding

More like this

WHAT: A seasonless, small batch, unisex range of soft jersey separates featuring linear, hand drawn illustrations inspired by childhood adventure books and designed with comfort and movement in mind.

WHY: A fantastic example of a truly unisex fashion brand that will appeal to all children. The hand drawn, minimal doodles and prints lift this collection to another level of fun and our judges could really see girls and boys enjoying wearing these fresh, cool separates as much for the way they look as for their incredibly soft cotton feel.

Love the prints, colors and details.
Bonnie Van Geel, Photographer and Stylist
Playful, superb quality unisex kidswear that you can just tell would stand the test of time. I can imagine passing these pieces down through siblings and loving watching the next child grow and experience life whilst wearing them.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
These are playfully sophisticated colours and prints. What's not to like?
Yvadney Davis, Children’s and Teen Fashion Stylist @yvadney

WHERE: Cub & Pudding



WHO: What Ted Wore - The Tiny Heartbreak Crew Collection

WHAT: A unisex clothing brand featuring witty fun slogans and embroidered motifs on cotton t-shirts, sweatshirts and totes. The Tiny Heartbreak Crew collection is made up of the brand’s bestselling kids t-shirts and sweatshirts with a focus on colour and fun.

WHY: Our judges loved the super cute unisex pieces in this collection that really made us smile with their sweet slogans and quality embroidery. The striped Tiny Hearbreak Crew Tee was a big hit and sweatshirts emblazoned with Milk Teef were also much commented on. Our panel also agreed that the quality of the pieces was excellent.

This range of sweatshirts and t-shirts are fabulous! Excellent use of colour.
Carly Stevens, Stylist and Blogger at Style & Substance
Fun, colourful play clothes. What is not to love?
Fatima Truscott, Fashion Stylist and writer, @the_ft_times
Playful, bright and fun. The perfect pieces to bring even more colour to childhood.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Love the cute wording on the clothing.
Georgia Jones, Presenter, Model and founder of @thegeorgiaedit

WHERE: What Ted Wore


JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best Unisex Fashion Collection

WHO: Cublife Clothing

WHAT: A gender neutral clothing range that wants to make everyone feel included. Featuring monochrome and two tone cotton separates with collegiate style graphics.

WHY: Started on a budget of just £200 and now gathering a pace with over 24 thousand Instagram followers and a host of dedicated customers, our judges were incredibly impressed with this inspiring success story. The cool, minimal feel of these pieces, the smart collegiate style lettering and the super cute onesies and rucksacks made everyone want to be part of the Cublife Club.

This is such a cool range of clothing and I really love the personalisation.
Carly Stevens, Blogger and founder of Style & Substance
This is a very cool collection. I love the two tone simplicity and the American college stye vibe.
Bonita Turner, Editor of Junior

WHERE: Cublife Clothing