Best Unisex Fashion Collection | Junior Design Awards 2019

Unisex fashion for babies and children has come a long way since the only option was grey... these brands are leading the way and winning!

| Junior Design Awards 2019

Best Unisex Fashion Collection | Junior Design Awards 2019

WINNER: GOLD BEST UNISEX FASHION COLLECTION

WHO: Claude & Co Unisex Clothing

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WHAT: A non-seasonal, unisex fashion brand for 0-4 years, featuring bold stripes, block colours, simple cuts and witty slogans that are brilliantly cool and funny. This year the label has launched their Part Of Something Sweaters, which donate £5 from every sale to the Meningitis Research Foundation which has close family significance to the founder.

WHY: This brand really resonated with our judges who loved the cheeky slogans (Milking it!) paired with soft cotton separates and traditional silhouettes brought up to date with bold grass green stripes. Time and time again, individual judges would pull out the pieces from this collection and call across the judging room “Have you seen this?!” The comments below sum up the love for the brand:

Very stylish and great colours/prints! Love the ethos as well as the purpose.
Gabrielle Spang founder of concept store Scandimini
I can’t cope. This is the brand of actual dreams. An incredible identity that hits the unisex retro nail on the head. The quality is outstanding as is the design and colour palette.
Gemma Metcalfe founder of female empowering lifestyle store Mutha.Hood
Some of the most eye-catching, gorgeous kidswear I’ve seen in ages. Absolutely love the slogans, the colours, and the quality feels brilliantly soft whilst equally hard wearing. Gimmie it all! ♥
Hollie de Cruz. hypnobirthing expert, author and creator of YESMUM positive affirmation cards

WHERE: Claude & Co

Best Unisex Fashion Collection | Junior Design Awards 2019

WINNER: GOLD BEST UNISEX FASHION COLLECTION

WHO: Tobias & the Bear X Miffy

WHAT: The second Miffy themed collection from organic and ethically produced baby and childrenswear company Tobias & the Bear. The collection comprises of twelve wardrobe and bedding pieces all decorated with the iconic bunny in a range of gorgeous colours that have nothing to do with gender but everything to do with looking super cute and very cool.

WHY: Tobias and the Bear have got this collaboration pitch perfect, taking Dick Bruna’s iconic bunny into the world of kids’ fashion and somehow making those whiskers and ears look cuter than ever. Our judges loved the range of non-traditional baby colours including a sumptuous ‘Nearly Black’ and TATB’s very own shade ‘Milky Mouse’. The clever use of scale, silhouette and design was also noted. Here is what our judges had to say:

I have watched this brand grow and to me this now a core fashion brand that is exceptional in the unisex category.
Gemma Metcalfe founder of female empowering lifestyle store Mutha.Hood
In love with the Miffy collection. The pieces are beautiful and such lovely fabric.
Georgia Dayton and Zoe Hardman founders of Made by Mamas
I absolutely love the way Miffy has been used in such a creative way here. The multiple bunny prints are gorgeous and the simple t-shirts and rompers with just Miffy’s eyes and whiskers make me melt!
Ellie Crompton, Contributing Editor, Junior

WHERE: Tobias and the Bear

Best Unisex Fashion Collection | Junior Design Awards 2019

WINNER: SILVER BEST UNISEX FASHION COLLECTION

WHO: Albie & Sebastian: Leopard Collection

WHAT: A leopard print collection from dedicated unisex label Albie & Sebastian designed for all leopard lovers and parents who want their kids to show off their wild side. Items include leggings, tops, shorts, bloomers and rompers, all designed on the premise that dressing with creativity and confidence is a great way to promote self esteem in kids.

WHY: Our judges were delighted that Albie and Sebastian have declared Leopard print a gender free motif! Their range of classic leopard prints turn cotton basics into something very special and we loved the option of twinning with your kids in matching Albie & Sebastian sweatshirts.

Stunning prints and exceptional quality.
Gemma Metcalfe founder of female empowering lifestyle store Mutha.Hood
These prints are SO fantastic and the quality of the fabric is really impressive and at a good price point.
Hollie de Cruz, hypnobirthing expert, author and creator of YESMUM positive affirmation cards.

WHERE: Albie & Sebastian

Best Unisex Fashion Collection | Junior Design Awards 2019

WINNER: BRONZE  BEST UNISEX FASHION COLLECTION

WHO: Cribstar Unisex Collection

WHAT: An ethically made, unisex clothing collection for 0-8 year olds made using only the highest quality certified fabrics. Cool prints, soft cotton and contemporary silhouettes give this brand a slight rock star or should we say crib star vibe.

WHY: Our judges loved this range which has a very distinctive, free spirited feel that makes it stand way out from the crowd. Their super cute collaboration with The Gruffalo has rendered this household favourite cool and fresh. The line drawing motifs on neutral separates with flashes of leopard print, monochrome and cheeky slogans give the whole collection a wonderfully rebellious feel.  Our judges commented:

We love Cribstar!! Such a cool brand for little ones.
Georgia Dayton and Zoe Hardman, founders of Madebymamas
This is such a fab collection with such a strong brand identity. The perfect place to buy a present for the cool cats in your NCT class.
Bonita Turner, Editor of Junior

WHERE: Cribstar

Best Unisex Fashion Collection | Junior Design Awards 2019

WINNER: BRONZE BEST UNISEX FASHION COLLECTION

WHO: Cublife Clothing

WHAT: Designed by young mum Emily Southern, who wanted to create simple, high quality, gender neutral clothing to fill a gap in the market and to provide an antidote to all the stereotypes linked with children’s fashion.

WHY: First of all, our judges just could’t believe that this very polished collection of separates was started by one entrepreneurial mum with a budget of just £200. Incredible. Second of all, they absolutely loved the neutral colours, witty slogans and designs that make these clothes brilliant playground conversation starters and great fashion statement pieces. Our judges said:

Just love these fresh designs that really make you smile. The cool kids’ sweatshirts would be great to buy for siblings and best friends
Bonita Turner, Junior Editor
There are so many great, wearable designs in this collection and I love all the cool fonts and iconic slogans.
Ellie Crompton, Junior Contributing Editor
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WHERE: Cublife Clothing