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Best UK Fashion Newcomer | Junior Design Awards 2020

At Junior we support, encourage and champion new brands and these award-winning UK fashion brands are the ones to watch now...

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JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best UK Fashion Newcomer

WHO: House of Minimus

WHAT: A clothing brand that soley produces high quality, ready to customise boiler-suits made from soft washed denim. Children can choose from a selection of cool embroidered badges to sew onto their suits, featuring a wild wolf, fierce cobra, bright hummingbird, brave lion, or original octopus.

WHY: If you’re going to do something, do one thing and do it to perfection seems to be The House of Minimus’ ethos and they really have nailed it with their beautifully cut jumpsuits in soft cotton twill, which come packed in co-ordinating drawstring backpacks. Our judges were all in agreement and loved the potential for personalisation with the choice of beautifully designed badges.

You had me at boilersuit!
Tracey Sayer, Fashion Director at Fabulous Magazine and influencer at @trayslounge
Smart, savvy and sustainable! Love this brand!
Fatima Truscott, Fashion Stylist and writer, @the_ft_times
These jumpsuits are just gorgeous. Love the cut, the colours and the soft fabrics. Great for active kids who don’t want to compromise on style.
Bonita Turner, Editor of Junior

WHERE: House of Minimus

JUNIOR DESIGN AWARDS 2020 SILVER WINNER: Best UK Fashion Newcomer

WHO: House of Margaux

WHAT: An independent baby and children’s fashion brand designed and ethically produced in the UK. Every item of clothing within the collection is hand cut, hand sewn and packaged within the UK.

WHY: Our judges were blow away by this founder’s story. Not many people are plucky enough to start a fashion label from scratch at their kitchen table but that’s exactly what dental nurse, Cassie did when she was furloughed during the pandemic. The House of Margaux range of soft organic cotton rompers and leggings covered in bright graphic prints really impressed our panel who loved the simplicity of design, the fantastic quality and the fun but cool prints.

I love the prints and colours and they look so comfortable too.
Carly Stevens, Stylist and Blogger
Each romper design not only tells a story, they are SO stylish!
Fatima Truscott, Fashion Stylist and writer, @the_ft_times

WHERE: House of Margaux

JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best UK Fashion Newcomer

WHO: LoveLuxLondon

WHAT: A range of unisex cotton embroidered sweatshirts featuring positive slogans and strong, playful graphics.

WHY: Our judges thought these sweatshirts were super fun and super wearable and they loved the positive messaging and high quality embroidery. The company’s commitment to using GOTs certified organic cotton and zero plastic-free packaging also scored highly with our panel.

These sweatshirts are great for kids who love simple graphics and positive vibes. Perfect for the emoji generation!
Bonita Turner, Editor of Junior
A fun and fashionable brand with a powerful message.
Carly Stevens, Blogger and founder of Style & Substance
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WHERE: Love Lux London