Best UK Children's Fashion Brand | Junior Design Awards 2023
We can finally announce the winners of the best UK children's fashion brand for 2023
Winner of Best UK Children's Fashion Brand | Junior Design Awards 2023
Best UK Children's Fashion Brand: JOINT GOLD
WHO: Little Cotton Clothes
WHAT: Spring/Summer 23 Collection
WHY: This incredibly charming collection of beautiful cotton dresses and separates all scattered with vintage-inspired prints and trimmed with subtle ruffles and tulle really stole our judges’ hearts. Everyone agreed that these were the kind of clothes they would love to dress their own children in, not only because of their relaxed nostalgic charm but because they feel so light, airy, well made and comfortable. The brand’s commitment to sustainability and ethical production was another big tick for the judges.
Just gorgeous. I love the vintage inspired designs and can see some more contemporary influences coming through with pretty tulle trims that I am sure will be really popular. A fabulous collection.
A stunning collection. These fabrics are to die for. That wrap yellow dress!!! Divine.
Probably one of my favourite childrenswear brands right now. Always a lovely, joyful, pretty collection with some beautiful details - lace trims, scallop edges, the sweetest ditsy floral prints. I'm a regular Little Cotton Clothes customer so can vouch for the quality and longevity!
Beautiful colours and prints with a sweet and timeless feel.
I love this brand. Beautiful quality and great design.
Little House on the Prairie meets vintage Laura Ashely is how I would describe this collection and I wish I could shrink my teenage daughters to fit it!
WHERE: Little Cotton Clothes
More like this
Best UK Children's Fashion Brand: JOINT GOLD
WHO: EIRENE STUDIO
WHAT: Luxury dresses with a design twist
WHY: This beautiful collection of dresses really drew a crowd and many times during the judging days, we saw these clothes being held aloft and admired. The brand’s originality, exquisite detailing, stunning prints, and exciting use of texture and cut guaranteed EIRENE STUDIO a gold award.
Every little girl's dream.
There are some absolutely exquisite pieces in this collection!
Beautiful luxury pieces to treasure and hand down.
Beautiful high-end design with great attention to detail.
Magical, original dresses that will turn all heads at special occasions.
I feel like these dresses really fill a gap in the market for truly original, fashion-forward dresses that are beautiful to look at and wonderfully comfortable to wear. Different and exciting but also extremely chic and elegant. Love!
WHERE: Eirene Studio
Best UK Children's Fashion Brand: SILVER
WHO: STYCH
WHAT: The STYCH clothing collection spanning dress-up to party wear and accessories
WHY: This collection marks a move into more mainstream fashion as well as dress-up for STYCH, but as always with big shot of personality and fun. Our judges felt the clothes would be perfect for creative play as well as layering though daywear for a fun and eclectic feel. Gilets, leggings and fun sweatshirts all with that distinctive STYCH DNA impressed the panel, who felt that this was a great offering for imaginative kids who like to cut a dash. The more familiar dressing up clothes also got the judges grinning with tulle skirts, leotards and embroidered capes bringing the sparkle and magic that bring kitchen plays and playroom performances to life.
A strong collection that takes STYCH firmly into clothing design territory. Congratulations!
I adore STYCH! Magical, fun pieces for dressing up. But all very tastefully done. I particularly love the capes and leotards this season!
Love this collection of mix and match pieces. STYCH do mash-up like no one else can!
STYCH is definitely unique and stands out. Love the creativity on show here.
Love this brand - always such fun pieces that are super wearable with great attention to detail.
WHERE: STYCH
Best UK Children's Fashion Brand: JOINT BRONZE
WHO: Magnificent Stanley
WHAT: Bespoke, handmade T-shirts
WHY: First of all we have to mention the beautiful presentation of these t-shirts, which arrived in paper parcels wrapped up in pretty string and layered in tissue paper. A lovely touch that we’re sure Magnificent Stanley’s customers enjoy too! Our judges were super positive about these well-made, high quality t-shirts that use Liberty Print initials and numbers to personalise them.
Such sweet t-shirts that feel like fantastic quality and are finished with a lovely personalised initial or age. The perfect gift that will be worn and loved non-stop.
My eldest had a Magnificent Staney T-shirt as a toddler and I'm pretty sure I still have it somewhere in a box of treasures & memories. A lovely gift to give or receive.
I love the simplicity of this idea. Timeless and beautifully executed.
Love the detailing using Liberty Print and great quality :)
WHERE: Magnificent Stanley
Best UK Children's Fashion Brand: JOINT BRONZE
WHO: Sass & Sparkle
WHAT: Occasionwear for girls aged 8-16
WHY: This beautifully made collection of six party dresses plus a stylish denim inspired black jacket really excited the panel who agreed that this was something new and needed for the tween and teen market. Modest necklines and hem lengths combined with flattering cuts and pretty straps made these dresses feel age-appropriate, yet chic and grown-up enough to still feel like an exciting option for parties and special events. The quality of the fabric and stitching was much admired and the clever choice of a pared-back palette rather than busy prints - was also commented on.
A really well thought out collection with beautiful attention to detail. I absolutely love the emerald green dress and the little cover-up jacket that is perfect for throwing on in the evening.
Great to see a brand that designs for this tween market. Cool but still sophisticated. An important sector where young teen girls want to look sassy but parents don't want them to go too far down this road too soon.
Such a difficult market and age to dress... there is a real need for more age appropriate tween brands and collections!
I think Sass and Sparkle have done a great job filling a gap in the market and offering beautiful, stylish but cool tween ocassionwear. Well done S&S!
I have teenage daughters and I’m often depressed by the lack of appropriate options available to them – especially for family events. This concise collection is such a breath of fresh air!
WHERE: Sass & Sparkle