WINNER: PLATINUM FOR BEST TOY DESIGN 6+ YEARS
WHAT: TheSwifty IXI [pronounced ik-see] Junior Scooter is a premium quality kick-scooter, designed by husband and wife duo Jason and Camilla Iftakhar. Aimed at kids from age 7+.
WHY: This unique, all terrain, two-wheeled, retro looking scooter is a British design icon in the making. And, our mini judging panel thought so too. Teenage vlogger Amazing Arabella said “Love the breaks on it and it’s a really cool and unique design.” and JD the Kid simply stated “Awesome!!” in his judging notes. We couldn’t agree more and couldn’t award Swifty any less than Platinum.
WHERE: Swifty Scooter
WINNER: GOLD FOR BEST TOY DESIGN 6+ YEARS
WHAT: The newest addition to the much-loved Sylvanian Families series is the Sylvanian Family Town and its hero piece the Grand Department Store, a new urban metropolis play set and alternative to the traditional countryside setting of the Sylvanian Village.
WHY: Still loved and cherished after 30 years, this Grand Department Store from the new town series has over 95 play pieces including the introduction of Stella Chocolate (Freya’s older sister) – and adds whole new new dimension of play for older children. Mini fashion influencer Fancy Nancy said “A fantastic product! Very eye catching for the kiddies! Looks like hours of fun!” and fellow mini fashion model and influencer Harlow Luna White said “Like the look of the building, posh and traditional. Looks great fun. I would would play with this for hours!”
WHERE: Sylvanian Families
WINNER: SILVER FOR BEST TOY DESIGN 6+ YEARS
WHAT: The Black Mountain SKØG bike from the new British company designing and producing innovative and lightweight kids’ high performance adjustable growing bikes.
WHY: The Black mountain range of bikes grow with your child. Starting as a balance bike, then transforming into a Small Pedal bike, and then into a Large Pedal bike, it really is three bikes in one. With a whole host of tech built into them, these are serious bikes for kids who want more from their cycling. Our mini-judges were seriously impressed. Mini model and influencer Farouk James said “Nice and lightweight” and Fleur Isted (of the Isted Kids) said “I love to cycle and I love going outside. I like it!”.
WHERE: Black Mountain
WINNER: BRONZE FOR BEST TOY DESIGN 6+ YEARS
WHAT: The Micro Cruiser Scooter offers children a chance to travel further, faster, with an even smoother ride, as the larger wheels mean less effort and help to iron out any lumps and bumps in the pavement.
WHY: Think big wheels are just for adults? Think again. The new Micro Cruiser Scooter has bicycle-style handlebars to provide stability and control for those who are new to two wheels and as with all its aluminium scooters it can be folded up to make it easy to carry and store. Mini-fashion influencer Fancy Nancy said “We’ve tried and tested quite a few scooters for doing the school run! Micro scooters have been the best yet for us! Very sturdy and trustworthy.”
WHERE: Micro Scooter