WINNER: PLATINUM FOR BEST TOY DESIGN 0-2 YEARS
WHAT: MURO is a modular activity centre that allows children and parents to create new and beautiful wooden play spaces that grow with your child.
WHY: These toys caused a huge stir on the JDA18 judging days. MURO toys and accessories are designed to appeal to both children and parents using only the best and most sustainable materials available, with base units made from Scandinavian birch-ply and rubber wood. Carefully designed in collaboration with educational experts to ensure that they provide fertile ground for children to develop key skills whilst they play, these toys are a fantastic investment on every level. Chloe Thurston from Uberkid said "We have a Muro sensory board and it is amazing! Not only do the kids love it but it is actually a beautiful piece to have on the wall. They are a brilliant company with a great passion for what they do!"
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WINNER: GOLD FOR BEST TOY DESIGN 0-2 YEARS
WHO: MATCHSTICK MONKEY
WHAT: Matchstick Monkey Dancing Monkey Teether is a soft textured silicone teether and the ideal companion to help develop baby's fine motor skills and provide soothing relief for aching gums.
WHY: This newergonomically designed Matchstick Monkey Dancing Monkey Teether comes in eight fun bright colours making it easily recognisable in any baby bag. It can be cleaned in the dishwasher, cold water or a steam steriliser, and it can even be placed in the fridge for added pain relief. Influencer Zoe de Pass who brought her newest addition to the family - she has 3 children - along to the judging day and founder of Dress Like A Mum said "A teething toy to rival Sophia! Like the dishwasher element too!"
WHERE: Matchstick Monkey
WINNER: SILVER FOR BEST TOY DESIGN 0-2 YEARS
WHAT: The Petilou Rainbow Cloud Walker is a unique baby walker in a soft cloud shape with 45 rubber wood blocks painted in delightful water stained rainbow colours. Encouraging new walkers to stay on their feet, the sturdy wooden construction offers support to develop their confidence, help with balance and stability as little ones learn to walk. From age 12months +.
WHY: This colourful baby walker was a hit with all the judges - especially those with younger children who felt the design, style and none traditional 'block' shapes were great for fine motor skills, shape recognition, hand-eye coordination and imagination. Junior Editor Bonita Turner said "What a beautiful toy - and as expected it's part of the Petilou Collection by Junior faves Le Toy Van."
WHERE: Le Toy Van
WINNER: BRONZE FOR BEST TOY DESIGN 0-2 YEARS
WHAT: The Dou-Doods Comforters are a gang of fuzzy little friends for your little folk. Their mission: to make comforters cool again.
WHY: Designed to have their own personalities and given their own names and born on dates, they become more than just a snuggle blanket. They grow with baby from infancy into toddler-hood as their imaginations develop and they become their partners in 'fun' on their great new adventures. Gemma Metcalfe-Beckers (from The Muthahood) noted "These look utterly gorgeous and cuddly!! With faces that I know my girls would have love." And, Junior Editor Bonita Turner added "These make perfect baby shower gifts - and I love the fact they can be paired with a mask/eye patch to create a sibling pack so an older child doesn't feel left out. Am so pleased this lovely brand that scooped an award and the world can finally all discover the Dou-Doods!"