WHAT: Medicine Marvin and Medicine Molly are soft, friendly little characters that conceal clinical looking syringes to encourage little ones to take their medicine.
WHY: Our judges loved these quirky designs and could see the novelty factor in this unique new product to the market. To use Marvin or Molly you simply fill any syringe with medicine, pop it into Marvin or Molly’s nose and get your little one to pucker up – helping to distract children, and make the whole ‘medical’ experience less scary. Diana Bargeda from The Mamahood simply said “Genius. Genius. Genius.” which was echoed by Sarah Clark (from Little Spree).
Lisa Mehydene from Edit 58 said: “This is just an ingenious idea! Such a simple and fun solution to a universal problem. Fabulous!”. Founder of Peanut Michelle Kennedy added, “I can see this being used in hospitals and doctors surgeries around the country. Simple, cute, and perhaps the start of something that can help parents make feeling unwell a little less scary.”
WHERE: Mighty Small
WINNER: SILVER FOR BEST PRODUCT DESIGN FOR FAMILIES (CHILD/PARENT)
WHAT: A collection of silicone teething jewellery to be worn by mum and chewed by babies, designed by two mums who saw a gap in the market over 3 years ago.
WHY: Lara & Ollie offer geometric necklaces and coordinating bangles inspired by fashion trends without a cute animal, character or baby themed pattern in sight. Our judges loved the collection and the minimal packaging too. Diana Bargeda from The Mamahood said “These are brilliant – the perfect new mum gift!” and Michelle Kennedy, founder of Peanut added “Brilliant, thoughtful, cute, and LOVE the messaging.”
WINNER: BRONZE FOR BEST PRODUCT DESIGN FOR FAMILIES (CHILD/PARENT)
WHO: TIME TOKENS
WHAT: TimeTokens is the fun & simple solution to help families and kids aged 5-9 manage and limit screen time. The handy pack contains a wallet, LCD digital timer, cards (split into 5 time denominations), a golden ticket, a promise contract and more.
WHY: There was a universal nodding of heads when our judges started talking about Time Tokens which address one of the biggest battles for modern parents today – screen time. Everyone agreed with the message of keeping it simple when it comes to managing screen time and rather than being too prescriptive “treating screen time like a balanced diet” Michelle Kennedy (founder of Peanut) wrote in her judging notes “haha… I like this-very simple, I like a reward/incentive scheme!”
WHERE: Time Tokens