JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best International Fashion Newcomer

WHO: Mouse in the House


WHAT: Ethically produced, hand knitted clothing made with plant dyed, fine merino wool and embroidered with signature landscape designs. Each piece bears a tag with the makers' name and photo with a link to their individual story.

WHY: Wow! Was the general response from our panel who absolutely loved these exquisitely embroidered traditional style knits. As well as being beautifully made, ethically produced and an absolute joy to behold, this collection touched our judges even more with its incredible commitment to raising up the women who make each item. As the brand wrote in their notes: “Our products are so much more than just an item to wear. They represent hope for the small group of women we employ (in rural Nepal), as they use their talents and skills to lift themselves out of poverty and find prosperity. Many of them have begun rebuilding homes that they lost in the 2015 earthquake, which for us is more valuable than any award we could receive.” Huge congratulations.

Beautiful details and so traditional but different to what’s out there now.
Jools Oliver, Children’s Clothing designer and author, @joolsoliver
Glorious!!! Just breathtaking perfection of detail!!!I would fill their entire wardrobe with this range.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
So lovely and soft! I thought it was cashmere!
Abi Campbell, Children’s Photographer, @abicampbellphotography
Love keeping traditional crafts alive.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
Very beautiful knitting details.
Yvadney Davis, Children’s Stylist @yvadney

WHERE: Mouse in the House


JUNIOR DESIGN AWARDS 2020 JOINT SILVER WINNER: Best International Fashion Newcomer

WHO: Mika & Milo Cashmere

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WHAT: Beautifully finished, sustainable knitwear made from the softest Inner Mongolian cashmere for boys and girls from newborn up. Contemporary and classic silhouettes sit alongside each other in an array of gorgeous colours.

WHY: These joyful, super soft, knitted separates really impressed our judges who loved the mix of classic silhouettes and more playful additions such as a dino hoodie complete with spikes running down its back. The quality was deemed fantastic and everyone agreed that these pieces would make wonderful gifts as well as clothes to treasure and pass down.

Who doesn’t love wrapping their babies in cashmere?! Just lovely.
Abi Campbell, Children’s Photographer, @abicampbellphotography
Luxury, practical and eco-friendly. Such gorgeous hand-me-downs, too.
Fatima Truscott, Fashion Stylist and writer, @the_ft_times

WHERE: Mika & Milo


JUNIOR DESIGN AWARDS 2020 JOINT SILVER WINNER: Best International Fashion Newcomer

WHO: Coco Au Lait

WHAT: A Spanish/Mexican chidrenswear label with an eclectic bohemian feel founded by two friends who saw a gap in the market for well cut, stand out clothing at a reasonable price.

WHY: The riot of colour, texture and pattern incorporated into this collection really excited our judges who loved the high fashion feel and fresh original approach to design.

Such a cool, innovative collection. Great campaign too!!
Abi Campbell, Children’s Photographer, @abicampbellphotography
Beautiful collection and prints. Bonnie Van Geel
Bonnie Van Geel, Photographer and Stylist
Love the vibrancy that this brand brings to kidswear.
Fatima Truscott, Fashion Stylist and writer, @the_ft_times
Amazing colours, so fashion forward Very, very cool! That's all I can say!
Yvadney Davis, Children’s Stylist @yvadney

WHERE: Coco au Lait


JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best International Fashion Newcomer

WHO: Piccolina

WHAT: A new mission-driven lifestyle brand dedicated to inspiring today's young girls to become tomorrow's trailblazers and problem solvers through empowering and stereotype-defying clothing and accessories designed with themes relating to education, adventure, exploration and more.

WHY: The brand’s fundamental message that girls can achieve anything they want to, really resonated with our judges who loved not only the company ethos but the quirky selection of bright, textured clothing and graphic t-shirts that looked both fun, stylish and practical for moving about in. The trailblazing t-shirts in particular, printed with illustrations of various iconic and influential women such as Rosa Parks and Ruth Bader Ginsburg were a huge hit with the JDA20 panel.

Lovely bold and brave prints. Bravo!
Abi Campbell, Children’s Photographer @abicampbellphotography
I absolutely love the trailblazer tees and think they should be a staple in any child's wardrobe!
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood

WHERE: Piccolina Kids