WINNER: GOLD FOR BEST INTERNATIONAL FASHION NEWCOMER
WHAT: A clean, crisp and understated collection of girls and boys clothes in ice cream and neutral shades with a South East Asian influence.
WHY: Hannah & Tiff’s hand embroidery, pretty prints and fresh colour palette really appealed to our judges who were also very impressed with the company’s strong ethical stance. Michelle Kennedy, founder of parenting app Peanut said, “I love the ethical supply chain part of this company’s story (and it’s for boys too! HOORAY!)” while Junior Travel writer Karen Beddow said “Gorgeous styling!”
WHERE: Hannah & Tiff
WINNER: SILVER FOR BEST FOR BEST INTERNATIONAL FASHION NEWCOMER
WHAT: A Swedish lifestyle brand for boys and girls, offering sustainable, timeless and affordable fashion inspired by the Swedish way of living. From 0-8 years.
WHY: This beautiful and environmentally conscious label score major points with our judging panel who were already familiar with it’s pared back, Swedish style, attention to detail and soft colour palette. JDA18 judge, founder of Little Spree and all round children’s clothing aficionado Sarah Clark said in her notes “I Love Newbie. A gorgeous, affordable brand.”
WINNER: BRONZE FOR BEST INTERNATIONAL FASHION NEWCOMER
WHAT: A small batch, hand finished clothing collection for boys and girls with beautiful detailing and embroidery from Germany.
WHY: This fresh maritime inspired collection featuring beautiful floral embroidery, gathered shorts and on trend sleeve details was high on our judges’ list of favourites. Junior Contributing Editor Ellie Crompton said “This collection has such a fresh and breezy feel and looks like it would be really comfortable to wear.” Fellow judge and Junior Travel Writer Karen Beddow added, “I Love the quality of these clothes and the detailing is gorgeous.”
WHERE: Babada Design