WINNER: GOLD FOR BEST INTERNATIONAL CHILDREN'S FASHION BRAND
WHO: AS WE GROW
WHAT: An Icelandic design company combining classic nordic design elements with chic modernity.
WHY: Oh, As we Grow, how we love you so! Our judges were in raptures over this brand's soft knitwear in traditional nordic designs, muted tones and easy but super stylish separates that shout quality from the roof tops. The company's impressive ethical stance also scored highly with the judges who loved the fact that each piece is designed to grow with the child and are made from only natural, renewable and sustainable materials. Junior Editor Bonita Turner said, "I love As We Grow, their distinctive, quality pieces are perfect for building a wardrobe around and can be passed down for years."
WINNER: SILVER FOR BEST INTERNATIONAL CHILDREN'S FASHION BRAND
WHO: OWA YURIKA
WHAT: A fashion-led girl's clothing brand combining a Japanese aesthetic with London cool, featuring high quality fabrics and super slick cuts. For ages 4-14 yrs
WHY: Owa Yurika may have committed to the slow fashion movement but their clothes are full of pace and excitement. Knife edge pleats, contrasting buttons, beautiful textures and incredible cuts made this collection a huge hit with our judges. "I would love to dress myself in these clothes, let alone my kids!" said Junior Contributing Editor Ellie Crompton, "The attention to detail is incredible and you can tell the designers are so passionate about what they do."
WHERE: Owa Yurika
WINNER: BRONZE FOR BEST INTERNATIONAL CHILDREN'S FASHION BRAND
WHO: FOR CUTIES
WHAT: The cool and contemporary Bulgarian Clothing Company who's mantra is "Style up your kids!" For ages 2 -10 yrs
WHY: If you're looking for clothing that really sets itself apart from the pack with exciting design details and textures, For Cuties is for you. Our judges were particularly impressed with the shiny velour party dresses with drape details and sharp faux leather jackets. Junior's mini-influencer judge Amazing Arabella said, "Cool materials and nice designs!"
WHERE: For Cuties