WHO: The Little White Company
WHAT: Rattan Elephant Bookcase


WHY: SO many people fell in love with this Elephant, which we all agreed would add such a fun and stylish element to any child’s room as well as providing some great bonus storage. The hand woven rattan was beautifully woven and felt sturdy and durable as well as being lightweight enough to hang on any wall with its integral fixings. Our judges all agreed that this was a fun, stylish bookcase that would form many happy memories and be a talking point for years to come.

A super cute piece which is also actually very space efficient.
Charlotte Kewley, Children’s Stylist and mother of three
This gorgeous bookcase would make such a fabulous focal point for any nursery.
Bonita Turner, Editor of Junior
Sorry I can’t resist. This is the elephant you definitely do want in the room!
Eleonore Crompton, Contributing Editor, Junior

WHERE: The Little White Company



WHO: Gaia Baby

WHAT: Serena Rocking & Nursing Chair by Gaia Baby

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WHY: The Junior team would like to personally thank Gaia baby for entering this gorgeous rocking chair into the awards. We have never sat on a piece of furniture so enthusiastically between judging or even while judging before! SO comfy! This chic, mid century influenced version of the traditional rocking and nursing chair, breathes fresh air into a nursery staple, and provides so much comfort during all those feeds - giving weary parents a wonderful way to take the weight off their feet while they rock with baby and bond. The clean lines, generous seat and thoughtful touches including an extra lumbar cushion and padded armrests, were all applauded by our panel who felt that this was such a stylish piece of furniture that it would stay in the family home long after it had finished its role as a nursing chair.

A lovely piece which I think warrants it's price tag as I can imagine it being used well beyond the baby years...
Charlotte Kewley, Children’s Stylist
A beautiful piece of furniture made with every comfort for feeding in mind. But, I have to say I actively looked forward to sitting on this chair during the judging days - so comfortable (please can I have it next to my desk?)
Bonita Turner, Editor of Junior
I never bought a nursing chair for my three children as I always found them bulky and dated looking – if I had seen and tested this one, it would have been a very different story!”
Eleonore Crompton, Contributing Editor Junior

WHERE: Gaia Baby



WHO: Shnuggle
WHAT: The Shnuggle Air Bedside Crib

WHY: Our judges were so impressed with this gorgeous bedside crib that not only looks good with its soft muted tones and Scandi influenced design, but allows you to sleep close to your baby without having to share the same bed. The dual-view, mesh sides, which help to maximise airflow as well as giving parents a clear view of their baby were much praised and clever features such as a gentle incline option to help ease colic, a handy storage space in the base for all those essentials you need to keep to hand, made this a hugely popular entry in this category. But the most popular feature by far was the fact that not only can this crib go from bedside to stand alone crib it can then be converted into a full size cot suitable for up to 2 years with the purchase of a simple Cot Conversion Kit when baby needs more space.

This clever crib eliminates the need to transition babies from bedside crib to cot, giving them an extra sense of continuity and security, saving parents money and putting less strain on the environment. Brilliant!
Bonita Turner, Editor of Junior
Great that it can be converted from a bedside crib to a cot!
Charlotte Kewley, Children’s Stylist and founder of @thelittlestylist
Stylish, safe, thoughtfully designed and a game changer that it can convert from crib to cot. If I had another baby I would definitely choose this!
Eleonore Crompton, Contributing Editor, Junior

WHERE: Shnuggle



WHO: Aristot by DockATot
WHAT: A new concept in modular bassinet design that brings innovation and high-style to the juvenile furniture market.

WHY: These luxury bassinets really stood out to our judges who loved the sense of opulence created by the mix of quilted soft-touch fabrics featuring Morris & Co prints, teamed with sleek, contemporary and interchangeable bases made from supreme coated steel. Once baby has outgrown the bassinet, each piece can be reconfigured into an heirloom quality table or stool, which can then be passed down to future generations. Designer and founder Lisa Furuland, who also created the DockATot pod, says her goal was to set a new standard in luxury design for a juvenile product and our panel felt she had definitely succeeded.

Oh I adore it. It's just the most charming piece isn't it? If I had the budget I'd buy!
Charlotte Kewley, Children’s Stylist and Writer
The most decadent, cosy bassinet I’ve seen and I love the fact that it can be repurposed into a beautiful piece of furniture once it has run its course as an infant bed.
Bonita Turner, Editor of Junior