This page contains affiliate links and we may receive a small commission for purchases made, but this comes at no extra cost to you and helps us to continue providing top quality content for our loyal readers.

Best Innovative Product Design | Junior Design Awards 2020

The Junior Design Awards is built on finding new and exciting products for modern families - these products are this year's winners in our best innovative product design category

JDA20 Logo


JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best Innovative Product Design

WHO: Zed by Rockit


WHAT: A cute astronaut figure that sends out low frequency vibrations to emulate the baby soothing sounds and sensations of a car journey.

WHY: Who has driven their baby endlessly round the block in a bid to soothe them to sleep? Many, many parents will be vigorously nodding to this as did our entire panel of judges who thought this was the best invention for sending babies to sleep since… car journeys. Zed the astronaut’s clever technology recreates soothing low frequency vibrations that ripple gently through the mattress, comforting your baby. As the vibrations pass through the mattress, they also generate soothing sounds and there are six different modes to find the perfect virtual car ride for your baby. Our judges also loved the fact that Zed can also be used as a portable night light – because as everyone knows, you have to be very bright to be an astronaut…

This sounds genius! Again another product that would have been a game-changer, especially with my eldest who took until aged 4 to finally self soothe and sleep through.
Fatima Truscott, Fashion Stylist and writer, @the_ft_times
I need to try this!
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist

WHERE: Rockit


JUNIOR DESIGN AWARDS 2020 SILVER WINNER: Best Innovative Product Design

WHO: BeSafe iZi Turn i-size

WHAT: A toddler car seat, which features full 360° rotation allowing you to have your child rear facing until the recommended size/age to turn forward facing, and provides easy access to the seat from any angle. From 6 months to 4 years.

WHY: Our judges felt that this was a great investment buy that was not only incredibly innovative and easy to use but meant a much longer lifespan for a product that is often changed four times through a child’s life. The technical details including a state-of-the-art adjustable headrest design, a new flexible frame that cushions and protects the child if needed and the option of having your child in a safer, rear facing position up to the age of four really impressed our panel.

Incredible research and attention to detail has gone into this car seat, which feels like a real advance in technology and design - something new and exciting in an often stagnant market.
Bonita Turner, Editor of Junior
An adjustable comfortable car seat that grows with your child - fantastic!
Ellie Crompton, Contributing Editor, Junior

WHERE: Be Safe


JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best Innovative Product Design

WHO: NapNap UK Ltd.

WHAT: A smart sleeping mat which recreates the safe atmosphere of being within the mother’s womb, thanks to its ingenious vibrations and white noise.

WHY: Our panel felt this was a genius invention for anyone who has a child who only sleeps when they hear the hairdryer, are rocked in the pram or placed in a bouncer on vibration mode. The ease of use and the fact that you can place this gently vibrating and white noise emitting mat on a whole range of surfaces for baby to nap on makes this a very versatile product. The judges also liked the additional benefit that the  highest vibration mode offers ideal support during pregnancy for restless and tired legs!

Just brilliant. I love that you can take it anywhere so babies can experience the continuity of the vibrations and sound even when families are travelling or visiting friends and family.
Bonita Turner, Editor of Junior
My first baby never slept off my body for nearly a year and would only settle out of my arms in her baby bouncer on vibrate mode. I WISH this had been invented back then. I am positive I would have got way more sleep!
Ellie Crompton, Contributing Editor, Junior

WHERE: Nap Nap