Best innovative Product Design (Baby) | Junior Design Awards 2019



WHO: Rockit Portable Baby Rocker

WHAT: A portable baby rocker that fits any pram or pushchair. It creates a gentle rocking motion soothing babies to sleep even when the buggy is stationary so parents can enjoy a coffee break and babies can enjoy undisturbed nap time.

WHY: How many parents have dreamed of finding a way to keep their buggy moving while they sit down for a well earned cup of tea or even to get some work done? We have to say a huge thank you to Rockit inventor Dr Nick Webb who has a PhD in Sound and Vibration Engineering who noticed his three month-old daughter Abby would wake as soon as the buggy stopped rolling and decided to invent this genius product! Our judges who are all parents were so excited by this invention, knowing only too well what a life-changing effect it could have for parents who just need five more minutes! We feel a knighthood or keys to the city would be appropriate here but hopefully a Gold JDA19 is even better recognition! Our judges said:

Brilliant : )
Abi Campbell, children’s fashion photographer
This would be an absolute godsend for babies that wake easily when not rocked! Would have been well worth the £40 when my daughter was a baby!
Caroline Rowland, founder of interiors magazine, 91
Anything that allows parents to drink a hot coffee is a winner in our eyes. What a fantastic design, we love it!!
Georgia Dayton and Zoe Hardman, founders of Made by Mammas
Such a fab product, well designed and a new parent must-have!
Hollie de Cruz, hypno-birthing expert, author and founder of yesmum cards

WHERE: Rockit

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Best innovative Product Design (Baby) | Junior Design Awards 2019


WHO: Done by Deer - Tiny tropics Activity gym & play mat

WHAT: A free standing Activity Gym that can be used on the floor, in cot/playpen, over a baby nest or at changing time. Easy to fold up, bring along or store away it includes a play mat, rattles, mirrors, crinkle sounds, tags, shapes and textures. The mat and the arch can both be used independently.

WHY: This forest green mat with gorgeous jungle print fabric animals really caught our judges’ attention. They loved the subtle soothing colours and the fact that this is a plastic free design that won’t dominate any space that it sits in. The clever self supporting arch design was also much applauded as was the fact that it can be folded up and has handles for extra portability. Our judges wrote in their notes:

Great product, love the unisex design, love the no primary colour prints and great that it's all moveable.
Gemma Breger and Samantha Silver, founder of This is Mothership
This is the most gorgeous play arch. We were able to witness little Cosmo playing in this for an age and he was absolutely captivated. It's stunning quality and really very beautiful.
Gemma Metcalfe, founder of female empowering lifestyle store Mutha. Hood.
This is great, looks amazing and easy to take around for baby.
Georgia Dayton and Zoe Hardman founders of Made by Mammas

WHERE: Done by Deer

Best innovative Product Design (Baby) | Junior Design Awards 2019


WHO: Bella Moon Full Moon

WHAT: A lateral breastfeeding, pregnancy and infant support pillow for Mother and baby, designed to support mothers while they breastfeed comfortably and safely in bed as well as helping them to sleep comfortably during pregnancy.

WHY: This multi-purpose modular supportive pillow set was instantly recognised for its ability to make life and feeding time so much more comfortable and safe by all our judges who had breast fed their babies. Our panel also loved the fact that this versatile product can be used for a myriad of other baby related activities and needs. The judges wrote in their notes:

My gosh, I wish I had this when Amelie was a baby!
Ally founder of Allmumstalk
I wish I had this product when I was pregnant and nursing my daughter! This would have been such a great way to comfortably breastfeed.
Mariko Kuo, fashion, travel and lifestyle blogger

WHERE: Bella Moon

Best innovative Product Design (Baby) | Junior Design Awards 2019


WHO: Sleepyhead of Sweden - Cabana

WHAT: Created for the Deluxe+ Sleepyhead, the Cabana is a retractable and portable UV-protection shade with 50+ SPF

WHY: This new Cabana from sleepyhead shields your baby from the sun and other elements to make time at the beach, in the garden or at the park more relaxing - and is also convenient for brightly lit areas when baby needs a quick nap.With a fitted base to protect your pod from the ground and stow-away insect net, Cabana will make every outing with your baby a breeze and comes in four great colours to suit any Sleepyhead pattern. The materials are sourced from world-leading suppliers with hygienic and non-toxic properties.Our judges said:

Love this! For keeping baby safe in the sun
Georgia Dayton and Zoe Hardman founders of Made by Mammas

WHERE: Sleepyhead