WINNER: PLATINUM FOR BEST HERITAGE CHILDREN’S FASHION BRAND
WHO: RACHEL RILEY
WHAT: The quintessentially British and utterly charming clothing brand for boys and girls with a focus on timeless silhouettes and incredible quality.
WHY: Rachel Riley is synonymous with British heritage clothing and is a favourite label of the Royal family and families around the world who want a slice of England or one of her signature party dresses with a playful twist. Our judges were in no doubt who should win the top award in this category. Junior Design Awards Judge Gemma Metcalfe-Beckers (founder of The Mutha.Hood) said: “Rachel Riley is by far my most loved heritage brand. Steeped in history, superb quality and always timeless.” while Holly Anna Scarsella, founder of Pampelone clothing commented, “Love Rachel and her brand – such great designs that really have that Rachel signature.”
WHERE: Rachel Riley
WINNER: GOLD FOR BEST HERITAGE CHILDREN’S FASHION BRAND
WHO: THEIR NIBS
WHAT: Vintage inspired girls clothing with an eclectic bohemian feel featuring bespoke prints and luxury finishes.
WHY: Celebrating their 15th anniversary, Their Nibs have made their way into the hearts of parents and children who love their truly original blend of quirk vintage style. Our judges were super impressed with their current romantic folk collection and commented: “Vintage inspired children’s wear is definitely having a comeback and this brand has gorgeous pieces.” Gabrielle Spang, founder of Scandi Mini “The pink embroidered dress is completely divine!!! The upcoming baby bubble shape looks stunning too!” Gemma Metcalfe-Beckers, founder of The Mutha.Hood.
WHERE: Their Nibs
WINNER: SILVER FOR BEST HERITAGE CHILDREN’S FASHION BRAND
WHAT: The much loved high street lifestyle brand’s range of ultra cute, classic kid’s clothes with a luxurious high quality feel
WHY: The Little White Company have created endlessly covetable collections of baby and kid’s clothes since founder Chrissie Rucker became a mum and wanted to apply her clean aesthetic and attention to detail to baby clothes and accessories. Our judges all agreed that The White Company was the perfect place to buy baby essentials with an extra flourish and that their kids clothing always hit the mark in terms of design and quality. Junior Editor Bonita Turner commented, “The sumptuous quality of The Little White company never fails to impress and there’s no better package to receive when you’ve had a new baby than something fluffy from The Little White Company.”
WHERE: The Little White Company
WINNER: BRONZE FOR BEST HERITAGE CHILDREN’S FASHION BRAND
WHO: POWELL CRAFT
WHAT: A family run British business launched in 1962 specialising in traditional, vintage style clothes and nightwear for boys and girls.
WHY: “I’ve got a few little Powell Craft nightdresses tucked away in a drawer to pass down to the next generation.” said Junior Design Awards Judge and Junior Contributing Editor Ellie Crompton,“and I love buying their quilts as gifts for newborns.” Our other judges adored the selection of white cotton and lace dresses and sweet boys wear that Powell Craft sent in for us to review and the nightdresses were pronounced “Far too pretty to sleep in!” by Junior’s Editor Bonita Turner.
WHERE: Powell Craft