WINNER OF BEST CREATIVE PLAY (CRAFTS): GOLD
WHO: Of Unusual Kind
WHAT: My Paper Doll Colouring Activity
WHY: This fresh take on the classic paper doll really, really excited our judges who loved these bold coloured booklets containing Of Unusual Kind’s beautifully drawn dolls, ready to be coloured in, cut out and assembled.Each doll comes with a wardrobe of chic, hand-illustrated clothing and accessories, giving endless possibilities for creativity and fun and the mini metal paper fasteners included, enable children to give their dolls fully moving joints. The panel loved the charming linear drawings packed with personality and exquisite details and really appreciated the diversity of the characters. A beautiful gift that will encourage creativity and unleash imaginations.
WHERE: Of Unusual Kind
WINNER OF BEST CREATIVE PLAY (CRAFTS): SILVER
WHO: LoLA – Lots of Lovely Art
WHAT: Subscription art boxes inspired by real artists and full of fun activities and art materials
WHY: We always ask our judges to give us a wish list of their favourite products from the awards and LoLA was one of the most mentioned brands by far this year! These inspiring boxes of activities and art equipment themed around a particular artist, are perfect for giving kids everything they need to draw and create independently. Each project begins with an introduction on the art theme and looks at work from related artists, making this a really enriching and educational experience for kids too. Our judges felt all kids with any artistic inclination would love to receive these boxes either as a one off gift or as a monthly subscription to look forward to.
WHERE: LoLA – Lots of Lovely Art
WINNER OF BEST CREATIVE PLAY (CRAFTS): BRONZE
WHO: The Curious Bear
WHAT: Let’s Grow craft collection
WHY: These beautifully presented, gender-neutral, eco-friendly, educational kits really hit the sweet spot with our panel, which is rather apt since their mascot bear is so fond of honey! Each kit includes carefully selected seeds to plant and watch come to life, as well as fun activities for kids to enjoy while they’re waiting for those seeds to sprout. The JDA judges loved the central premise, to encourage children to develop, find quiet time and learn through creative, nature-based play and agreed that post pandemic, children and families need to connect with nature more than ever. The brand’s respect for nature and the environment extends from the products to the packaging and the panel were delighted to learn that even the bubble wrap is biodegradable.
WHERE: Curious Bear