WINNER: PLATINUM FOR BEST CHILDREN’S TOILETRIES COLLECTION
WHAT: A debut collection of whimsical bathing products for children from award winning brand Bloom & Blossom promoting its ‘bath, book and bedtime’ mantra with help from Roald Dahl’s iconic and much loved BFG and Sophie characters.
WHY: Along with national institution The Roald Dahl Story Company, Bloom & Blossom founders Julia and Christina have taken their product and ingredient obsession and turned it into a range that parents can feel confident and happy using with their children and in turn encourages children to feel excited about and engaged with bathing, reading and preparing for a good night’s sleep. Our judges had nothing but high praise for this collection. Sarah Clark founder of Little Spree said “LOVE everything about these products – the concept, the packaging, the products, the SMELL!!”
Edit58 Founder Lisa Mehydene said “Such a brilliant range – wonderful products that work. I love the sentiment of ‘saving bedtime’ and having a positive bedtime routine. Children love these products too – they really capture their imagination and everything from the product names to the packaging reinforces the whimsical and fun aspect of Roald Dahl.”
WHERE: Bloom & Blossom, Waitrose, Ocado
WINNER: GOLD FOR BEST CHILDREN’S TOILETRIES COLLECTION
WHAT: Dandydill Way is a capsule range of exceptional hair and bath products for children. Beautifully packaged in recyclable bottles, the range was founded by make-up artist Tania Rodney for boys and girls aged 6 months upwards.
WHY: Wanting to celebrate freedom and encourage children’s outdoor adventures, Dandydill way was inspired by Tania’s childhood spent roaming and exploring the countryside with her sisters. Each product contains an exclusive botanical extract of wild grown, hand picked British hawthorn berry, collected by a professional forager around the Black Mountains of Herefordshire and the Welsh Borders each summer. The elegant packaging make a welcome change to the usual children’s bathing products and the judges didn’t miss this fact either.
Kids Stylist Yvadney Davis said “As someone with a child with eczema it’s exciting to see this product. The packaging and branding is really gorgeous too.” And, our own Editor Bonita Turner added “This is the one of only a few of my daughters bathing products that I happily leave on display – and often use for myself too. Shh.. its too good for just the children!”
WHERE: Dandydill Way
WINNER: SILVER FOR BEST CHILDREN’S TOILETRIES COLLECTION
WHAT: Jackson and Willow is a natural haircare range specially crafted with kids in mind. Inspired by the playfulness and vibrancy of kids and their hair, the product range reflects an appreciation for individuality, diversity and conscious living.
WHY: We loved the joyful feel of this range that celebrates different hair needs and textures – from taming tangles, to defrizzing the driest manes, and caring for all types of curls and kinks. This natural, Vegan-certified, sulphate and silicone free range started with ingredients like organic avocado, quinoa, okra, rosemary, and baobab and is a welcome addition to the children’s haircare market. Michelle Kennedy founder of the Peanut app said “If this product is catering to celebrating all hair textures, THANK GOODNESS! Long overdue, and beautiful branding too.” Further award winning stamp-of-approval was given by Kids Stylist Yvadney Davis who stated “Love that this targets all hair types and has stylish campaign images. They smell insanely good too.”
WHERE: Jackson & Willow
WINNER: BRONZE FOR BEST CHILDREN’S TOILETRIES COLLECTION
WHAT: Professor Scrubbington’s is a range of natural children’s toiletries designed to help grubby children to wash themselves. With a 98% natural, magically foaming formula it is designed for small hands and aims to empower children to be able to do more for themselves.
WHY: Marketers as well as Mums, the founders of this brand put great design at the heart of what they believe in, stating that some brands patronise children with their designs with gender stereotype colourways and imagery. Scrubbington’s actively supports campaigns that encourage children to be whatever they want to be. With easy to use pump bottles (that don’t fly off the sink area) and flat sided bottles that are easier for little hands to hold, Professor Scrubbington’s want to empower children everywhere.
WHERE: Scrubbington’s, Boots, Ocado