WHO: Polar Post

WHAT: Elf Scribed Letters from Father Christmas

WHY: Since its launch in 2015, the Polar Post has become a wonderful Christmas ritual for so many children and parents who love the nostalgic artistry and magic that these letters from the North Pole never fail to bring. Our judges agreed that the quality and level of detail that goes into all the products within the Polar Post’s Christmas collection was unparalleled and that if there were any children with a tiny seed of doubt in their mind regarding you-know-who, the elves at Polar Post HQ would soon lay it to rest! The limited edition, exquisitely illustrated stamps, hand-written envelopes and personally tailored letters were all much admired, as were the North Pole and Midnight Feast stamped hampers, which make the perfect Christmas Eve boxes or present stores. The JDA panel was excited to discover that this year sees the introduction of a Magic Address Letter, featuring a beautifully engraved envelope, which comes in at a lower price point than the hand-scribed letters – making the Polar Post service more accessible to a wider audience without dimming the magic. Bravo with jingle bells on!

Every year, Polar Post founder Charlotte and her team of trusty elves surpass themselves, creating truly magical letters and keepsakes for families to treasure. A worthy Platinum winner!
Bonita Turner, Editor of JUNIOR
The Polar Post is dancing sugar plums, stardust and hampers from the North Pole, but most of all it is a celebration of kindness, imagination and wonder.
Eleonore Crompton, Deputy Editor, JUNIOR
Magical & amazing.
Charlotte Love, artist, stylist and photographer @charlottelovely
Absolutely beautiful, nostalgic, memorable and most importantly, magic.
Jakki Jones, Talent PR and artist, @jakkidoodles
The most magical Christmas correspondence! The stationery and penmanship is enough to make anyone believe. This reliable personalisation service will become a fun family tradition.
Charlotte Jolly Beauty Director, Hello! and Hello! Fashion @mscharliejolly

WHERE: Polar Post


WHO: Festive Fingerprints

WHAT: Finger Print Card Kits

WHY: Our judges loved these ready-to-go, stress-free card making kits that are given a uniquely personal touch with the family’s fingerprints. These simple but adorable cards are so much fun to make, with even the youngest children being able to participate. The panel could see that these cards would be a real talking point on the mantlepiece and founder Casey’s goal to give families quality time together, enjoying the simple pleasure of crafting and making memories really resonated.

This is so much fun!! We love postcards and adding this fingerprint idea is so lovely.
Bonnie and Pepper Van Geel, Stylist and Child Model of @pepper.pics
These cards are wonderful on so many levels. Fun to make, a great way to encourage family bonding and the perfect way to give grandparents and friends a very personal message at Christmas.
Bonita Turner, Editor of JUNIOR
On my list for pre-Christmas activities this year!
Eleonore Crompton, Deputy Editor, JUNIOR
A beautiful memento for your family to treasure. A creative and unique way of making a timeless piece of art with your bambino.
Jakki Jones, Talent PR and artist, @jakkidoodles
Such a cute idea.
Charlotte Love, artist, stylist and photographer, @charlotteloves

WHERE: Festive Fingerprints and Not On The High Street


WHO: Crayon Box

WHAT: The seasonal gift box range - handcrafted wax crayons in a range of tactile & engaging styles presented in a gift box.

WHY: There’s something so incredibly pleasing about these bright, tactile crayons that are poured in the most amazing array of shapes and characters. None of our judges could resist reaching out and touching these sustainably made, plastic free crayons that are presented in a beautiful gift box ready to give. The panel was impressed with the recycled & recyclable packaging and that for every order placed a tree is planted.

The most exciting crayons to stimulate imaginations inspire creativity.
Bonita Turner, Editor of JUNIOR
Love this - such nice designs.
Charlotte Love, artist, stylist and photographer, @charlottelovely
The most fabulous crayons in town! Little ones will go crazy for these.
Jakki Jones, Talent PR and Artist, @jakkidoodles

WHERE: Crayon Box and Etsy



WHO: HappySelf Journal

WHAT: A range of children’s journals to promote happiness and positivity

WHY: This selection of vegan covered journals, that provide a safe, gently structured and happy space to practice regular moments of gratitude and mindfulness, really resonated with our parent judges who could see how much they would help kids stay positive and calm. The large sized book for little kids seemed like a great idea for expressive drawing and larger handwriting, while the teen volume was well considered and pitched to feel companionable, not patronising.

HappySelf Journals are brilliant for boosting confidence, finding resilience and building the tools to navigate the ever-changing social landscape at school.
Bonita Turner, Editor of JUNIOR
In a world where kids sometimes find their senses overwhelmed, these books are great way to find quiet time, reflection and gratitude for the small things that mean so much more than we think.
Eleonore Crompton, Deputy Editor, JUNIOR
A brilliant book - perfect for getting little ones to put on paper what they are thinking and feeling - in a childlike, fun, easy way. Doodling is therapeutic and this book has the perfect layout. A great gift - and great book to help talk through feelings.
Jakki Jones, Talent PR and artist, @jakkidoodles

WHERE: The HappySelf Journal and Amazon