WINNER OF BEST CHILDREN’S STATIONERY BRAND/PRODUCT: PLATINUM
WHO: Polar Post
WHAT: Letters from Father Christmas
WHY: Father Christmas is a very busy man so thank goodness he can rely on the Polar Post and its band of talented elven scribes to take care of all his letter writing. All our judges were completely spellbound by this beautiful postal service that makes sure children receive a heartfelt, personalised update from St Nick, written on the most beautiful headed note paper in ink that swirls across the page like the mists of the North Pole. Every year, the elves outdo themselves with their stunning calligraphy and they pay extra special attention to the embossed envelopes, which are decorated with limited edition illustrated stamps, franked and dusted with sparkling gold stars. The JDA panel felt the continuity, attention to detail and sheer artistry that went into these letters was breath-taking and truly embodied the Spirit of Christmas. Congratulations Polar Post!
WHERE: Polar Post
WINNER OF BEST CHILDREN’S STATIONERY BRAND/PRODUCT: GOLD
WHO: The Happy Self Journal
WHAT: Teen edition of the classic Happy Self Journal
WHY: This daily journal based on scientifically proven methods to promote happiness, develop healthy habits for life and nurture enquiring minds, scored highly with our judges who were excited to see this new dedicated tween and teen version. The panel felt that this edition was especially relevant considering the months of lockdown that teenagers have had to go through, at a time when they would usually be asserting more independence and bonding with friends. A great book that really helps address tween and teen’s mental health, giving them space to reflect and express themselves without screens during this often bewildering chapter.
WHERE: The HappySelf Journal
WINNER OF BEST CHILDREN’S STATIONERY BRAND/PRODUCT: SILVER
WHO: International Elf Service
WHAT: Personalised letters from Father Christmas, The Tooth Fairy and The Easter Bunny
WHY: So much love and care goes into producing these letters and their accompanying certificates and its easy to see why children get so excited by them. Our judges particularly liked the option of Elfie’s Christmas Advent Calendar Letters Bundle, which is like a written letter, story telling version of an advent calendar, building excitement and encouraging reading during the countdown to Christmas. Our judges thought the whole range of letters available to support children through different chapters in their life – some challenging – were cleverly and sensitively devised and the panel was also impressed with this brand’s focus on sustainability, using only 100% recycled paper, natural jute twine or biodegradable cord, compostable packaging and gift boxes filled with natural wood shavings from managed forests (or from the Elves’ workshop floor!). Brilliant.
WINNER OF BEST CHILDREN’S STATIONERY BRAND/PRODUCT: BRONZE
WHO: The Ink Pot
WHAT: Customisable journals, perfect journaling stationery.
WHY: If anyone has had to buy a smart looking, bound notebook recently they probably left the store clutching their receipt with eyes watering. The inhibitive price of journals was the starting point for this beautiful brand, which came about when 12 year old Eva convinced her mum that there was a gap in the market for fairly priced, chic and cool notebooks. Our judges loved the more reasonable price point, but far more than that they loved the high quality and design of this product. With a choice of gorgeous coloured fabric, and even the option of an eco friendly cork cover, there is also the option to personalise your book with embossed images and initials. The panel felt that this was a stationery brand that children, teens, tweens and adults would love.
WHERE: The Ink Pot