Best Children’s Sleepwear Collection (Child) | Junior Design Awards 2021

This was one of the toughest categories to judge this year! Beautiful children's nightwear brands are getting better and better every year - but these are the ones we rate for 2021

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WINNER OF BEST CHILDREN’S SLEEPWEAR COLLECTION (Child):  PLATINUM

WHO: Sleepy Wilson
WHAT: Sleepy Wilson Silk Pyjamas
WHY: These beautiful pyjamas were created in response to a family’s genuine need for sleepwear that would help their children get a better nights sleep. With the challenges of eczema and restlessness on their hands they set about making the ultimate pyjamas and we pretty much think they nailed it. Our judges loved the beautiful colour palette ranging from soft pastels to clashing candy stripes and thought the use of cool temperature regulating silk was not only a fantastic sleep aid but added a wonderful sense of luxury. The panel was excited to hear that Sleepy Wilson are committed to sustainability, not only using natural biodegradable silk but ensuring a plastic free supply and packaging chain. Sleepy Wilson are also working with The Trillion Trees campaign to neutralise their carbon footprint.

I love this collection. It’s really sophisticated but also playful and charming. Amazing quality.
Alexandra Tolstoy, Style Expert, TV presenter and adventurer
These pyjamas really are a cut above in every sense! Just love the use of colour and the silk feels so wonderful to the touch. Congratulations Sleepy Wilson
Bonita Turner, Editor of Junior
So beautiful. I adore the colour-ways of the stripes!
Charlotte Kewley, Children’s Stylist and founder @thelittlestylist
Love this brand beautifully accessorised with sleep masks.
Tracey Jacob, Children’s Fashion Photographer and Brand Consultant

WHERE: Sleepy Wilson

WINNER OF BEST CHILDREN’S SLEEPWEAR COLLECTION (Child): GOLD

WHO: Lola + Blake
WHAT: Dream Inspiring Unisex Pyjamas
WHY: The quality of these pyjamas jumped out at our judges who loved the traditional cotton silhouettes complete with contrast piping and drawstrings. These nostalgic designs are rendered fresh and modern with specially commissioned magical prints that are chosen to stimulate imaginations and encourage sweet dreams. With rainbow dinosaurs, jungle escapes and woodland creatures, there really is something for every child.

Great prints beautiful detailing.
Tracey Jacob, Children’s Fashion Stylist and Brand Consultant
Just stunning! I love the bright and exciting prints teamed with traditional details.
Bonita Turner, Editor of Junior

WHERE: Lola + Blake

WINNER OF BEST CHILDREN’S SLEEPWEAR COLLECTION (Child): JOINT SILVER

WHO: Awakind
WHAT: Ethical Unisex Pyjamas
WHY: From the cool cardboard cube packages to the softer than soft organic cotton and bamboo fabric our judges really loved this brand. Made in Australia, these pyjamas have a lovely fluid playful feel and the panel felt children would love wearing them for sleeping and even playing in. A lot of thought has gone into making this sleepwear and we were excited to discover that each set has a QR code on its label that unlocks an uplifting bedtime story. But the most amazing thing about this brand is that 100% of profits are donated to projects that provide homes for children in need. Brilliant!

So comfortable for babies and really good quality.
Alexandra Tolstoy, Style Expert, TV Presenter and Adventurer
Gosh this is such a fantastic brand on so many levels. The design is excellent and the social enterprise side of their business is incredibly inspiring.
Bonita Turner, Editor of Junior
Amazing quality love the raw edged finish on these PJ’s.
Tracey Jacob, Children’s Fashion Stylist and Brand Consultant

WHERE: Awakind

WINNER OF BEST CHILDREN’S SLEEPWEAR COLLECTION (Child): JOINT SILVER

WHO: Their Nibs
WHAT: Printed Cotton Pyjamas
WHY: These well cut pyjamas in a variety of styles all bedecked in bold and beautiful prints really excited our judges who loved the frill edged short sets for girls and the classic unisex pyjamas that looked super comfy to wear. The breadth of prints and the option to buy matching PJ’s for the grownups really impressed everyone and the panel was amazed to hear that all this amazing work came from a small business run by just two people! Fantastic work. And a special mention must go out to the very popular bunny rabbit shorts set. Adorable!

Really playful designs that children will love.
Alexandra Tolstoy, Style Expert, TV presenter and adventurer
These sets are so gorgeous. Loved the range of stretch jersey and traditional cotton pieces not to mention those brilliant prints!
Bonita Turner, Editor of Junior
Lovely finishing touches on girls pieces.
Tracey Jacob, Children’s Fashion Stylist and Brand Consultant

WHERE: Their Nibs

WINNER OF BEST CHILDREN’S SLEEPWEAR COLLECTION (Child): BRONZE

WHO: Mimi & Bowe
WHAT: Mimi & Bowe Organic Cotton Classic Lounge Set
WHY: We just loved these jaunty PJ sets all covered in painterly polka dots. The minimal scandi inspired design felt fresh and contemporary and the judges thought the on trend colour palette would appeal to both boys and girls. The softness of the organic cotton was clear for all to feel and the panel really appreciated the extra thoughtful touch of reinforced knees to give these PJ’s a longer life. A great PJ brand with a fun and cool vibe that any child would love to wear.

Love the design. Simple and stylish.
Alexandra Tolstoy, Style Expert, TV Presenter and Adventurer
I really loved these. Great that you can buy a few sets and mix and match the colours. No more waiting for that matching PJ top to come out of the wash!
Eleonore Crompton, Contributing Editor, Junior
Beautifully soft PJ’s definitely could double up for daywear.
Tracey Jacob, Children’s Fashion Stylist and Brand Consultant
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WHERE: Mimi & Bowe