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Best Children’s Sleepwear Collection (Child) | Junior Design Awards 2020

Finally we can reveal the winning children's sleepwear collections in this years Junior Design Awards

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JUNIOR DESIGN AWARDS 2020 PLATINUM WINNER: Best Children’s Sleepwear Collection (Child)


WHAT: Cotton children’s sleepwear brand that takes its inspiration from classic vintage nightwear.

WHY: These nightdresses and pyjamas are the stuff of dreams! Gauzy, pin-tucked, lace trimmed dreams… Our judges all fell in love with the exquisite detailing on these soft, floaty nightdresses that are so beautiful they could easily be worn during the day as party and bridesmaid dresses or just because… The classic pinstripe pyjamas in shades of dove grey were also much admired by the panel and the whole Faune collection had everyone  – we have to say it -fawning. As well as being stunning to look at, this brand also impressed the judges with its slow fashion credentials, ethical production and heirloom quality.

OMG. These are divine and so up my aesthetic street!
Abi Campbell, Children’s Photographer @abicampbellphotography
For feeling like a princess while sleeping!
Bonnie Van Geel, Photographer and Stylist
A stunning range of nightwear.
Carly Stevens, stylist an founder of Style & Substance Blog @carlyjstevens
I cannot express my love for this brand. Breathtakingly ethereal. Bringing an incredible dose of the whimsical to childhood. Something I can imagine passing down the generations.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Beautiful and just something a little different.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
There is nothing quite like it on the market. High end pieces that your children will pass down to their children. Not something as common as it once was. Cool pieces that would look equally as good in bed as they would on a Summer’s day playing in the fields.
Jade Chilton, Journalist and founder of @amamalessordinary
I mean these are what make dreams come true. So beautiful.
Yvadney Davis, Children’s & Teen Fashion Stylist @yvadney

WHERE: Faune

JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best Children’s Sleepwear Collection (Child)

WHO: Sleepy Wilson Silk Pyjamas

WHAT: A sustainable, family run sleepwear company, featuring printed pyjamas made from 19mm biodegradable silk, with 6% stretch.

WHY: These bright and beautiful pyjamas really caused a stir amongst our judges who absolutely loved the clashing candy striped prints and on trend colour palette. The fluid silk with added stretch for movement felt incredibly soft to the touch and extra details like piped edging, rounded collars and natural shell buttons added to the whole sense of luxury and elevated style. Designed by parents of a light sleeper and a child with eczema, who wanted to create the perfect pyjamas for a great night’s sleep, we thing they’ve succeeded! With a fully transparent supply chain and zero plastics policy this brand wins for it’s eco-credentials too.

As a PJ wearer who is obsessed with Olivia Van Halle, your collection completely stole the show in this category for me. Stunning!
Abi Campbell, Children’s Photographer @abicampbellphotography
Sensational prints and quality, so good that I want them in my size!
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Love this design and all the thought behind it. Great that it’s sustainable.
Tracey Jacob, Children’s Fashion Stylist & Art Director @traceyjacob1
This is fashion luxury at its best. I NEED it in adult size to be honest. I love the stripes, the silk and the bold colour combinations.
Yvadney Davis, Children’s & Teen Stylist @yvadney

WHERE: Sleepy Wilson

JUNIOR DESIGN AWARDS 2020 SILVER WINNER: Best Children’s Sleepwear Collection (Child)


WHAT: Hand-illustrated cotton nightwear with classic silhouettes for children 0-8 years.

WHY: Our judges loved these beautifully made cotton pyjamas, featuring intricately drawn, upbeat and gender neutral prints that you can gaze at for hours. The quality of this sleepwear was fantastic and the panel were excited by the contrast colour-pop piping and handy pockets. Everyone felt that the sprawling tigers, jolly dinosaurs and gorgeous woodland creatures couldn’t fail to ignite imaginations and help create a positive association with bedtime as was the intention of Lola + Blake founder and mother, Kat.

Love these prints : )
Abi Campbell, Children’s Photographer @abicampbellphotography
I like how this brand blends traditional silhouettes with bold and fun prints.
Carly Stevens, stylist an founder of Style & Substance Blog @carlyjstevens
Inspiring prints that will make bed time so much fun!
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Absolutely darling prints!
Yvadney Davis, Children’s & Teen Fashion Stylist @yvadney

WHERE: Lola + Blake

JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best Children’s Sleepwear Collection (Child)

WHO: Jammie Doodles

WHAT: Contemporary unisex babywear and children’s pyjamas made from organic cotton.

WHY: Ooh I love these!, was a phrase we heard from several of our judges when they reached the Jammie Doodles collection on their rounds. As well as, what a fantastic name! These 100% organic cotton PJ’s really impressed our panel who loved the super cool, contemporary prints, fantastic colourways, the snug and comfortable fit and the fact that these PJ’s are pre-washed so there’s no shrinkage.

The next set of pyjamas I will be buying for my kids. Beautiful and no need to iron!
Ellie Crompton, Junior Contributing Editor
Super cute. And I love the name!
Abi Campbell, Children’s Photographer @abicampbellphotography
Excellent use of print and colour.
Carly Stevens, stylist an founder of Style & Substance Blog @carlyjstevens
Incredibly eye catching prints that I know my kids would adore.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Such cool and fun prints.
Yvadney Davis, Children’s Stylist @yvadney

WHERE: Jammie Doodles