WHO: Mabli
WHAT: Heritage knitwear
WHY: It’s hard to explain the wonder evoked by Mabli’s beautiful knitwear but suffice to say our guest judges always seem to spot this collection from wherever they are in our vast exhibition space and make a beeline for it, uttering expressions of delight and awe. No exaggeration. This year’s collection featuring the brand’s signature adaptations of Welsh blanket patterns made into the sweetest rompers and trousers with braces, beautiful berry and tobacco tones and simple ribbed basics of the highest quality, really wowed our judges who all felt this ethically and sustainably produced brand had managed to find the sweet spot between contemporary and traditional, not to mention adorable and cool. Congratulations on a Platinum winning collection Mabli!

Absolutely love this for its beautiful, heritage designs. Also fabulous quality.
Alexandra Tolstoy, presenter, travel and interiors expert
Another stunning collection from Mabli. When their clothes arrive we just know all our judges will be wowed.
Bonita Turner, Editor of Junior
I love the tones, the styles, just everything. One of my favourite baby collections & brands. I’ve used it lots on shoots! Need to get some more Mabli for my own little one. This collection makes me excited for winter!
Charlotte Kewley, Children’s Stylist
Taking inspiration from heritage knitwear with a modern twist, I think Mabli is the only brand of its kind. Love the traditional Welsh designs and gorgeous colours.
Leonie Freeman, Children’s lifestyle and fashion photographer
Love this knitwear company - a great mix between traditional and modern design. I first discovered them through the junior Design Awards too.
Tracey Jacob, children’s stylist and brand consultant
I’m blown away by the beautiful colour palette and intricate textures. I love the timeless quality of the designs and how perfect they would be as hand me downs.
Yvadney Davis, Children’s Stylist

WHERE: Mabli



WHO: Mika & Milo Cashmere
WHAT: Sustainable Children’s Cashmere brand
WHY: These beautifully made cashmere clothes really appealed to our judges who loved the mix of traditional silhouettes in beautiful sugared almond shades and more contemporary pieces featuring lightening bolts in a zingy palette of cobalt blue and tomato red. An adorable popcorn knit romper with ruffles was a stand out piece as was a zippable cashmere cardigan that was deemed very cool by several of our judging team. The panel were also extremely impressed with the founders’ dedication to creating a brand that is the antithesis of fast fashion with an emphasis on creating clothes that are long lasting and kind to the planet.

An absolutely beautiful way to present children’s cashmere. I love the soft colour palette and fashionable designs, while the details such as the thunder bolt and ruffles make this such a darling brand.
Yvadney Davis, Children’s Stylist
The romper and lightening bolt jumper really stand out for me!
Charlotte Kewley, Children’s Stylist
Love the mix of heritage style and edgy cool... cute little cardigans and rompers but also a cool David Bowie jumper!
Leonie Freeman, Children’s Lifestyle and fashion photographer
Beautifully designed range - love the detailing.
Tracey Jacob, Children’s Stylist and Brand Consultant

WHERE: Mika & Milo Cashmere



WHO: Minimom
WHAT: Minimom Popcorn Cardigan
WHY: All parents know the value of a well chosen cardigan – essential for keeping kids cosy when the weather’s unpredictable and giving an outfit a lovely lift! Our judges felt that Minimom had created pretty much the perfect throw on cardigan that was gorgeous to look at, tapped into the growing trend for handmade, textured pieces and would go with any look from smart to casual. The brand’s strong eco credentials also scored highly with our judges who were excited to hear that theses knits are ethically produced by hand and made from %100 organic cotton hand knitting yarn with GOTS certification. Even the buttons are made from natural coconut! Bravo!

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Love this brand - the earthy colours, the beautiful cotton and the quirky design.
Alexandra Tolstoy, Presenter, Interiors, style and travel expert
I’m a lover of popcorn knits and especially love the earthy tones!
Charlotte Kewley, Children’s Stylist
The popcorn knitting is lovely - love the texture and quality of the yarn.
Leonie Freeman, Children’s Lifestyle and Fashion Photographer
Beautiful cosy colours, I love these easy to wear cardigans.
Yvadney Davis, Children’s Stylist

WHERE: Minimom



WHO: The Faraway Gang
WHAT: A unisex children’s knitwear brand with a slow fashion approach
WHY: These beautiful, timeless knits are made for adventures and our judges loved the spirit of fun that they evoke with their bright, zingy colours, bringing life to traditional knitting motifs and silhouettes. The quality of these jumpers was superb and the panel was extremely impressed with the brand’s central ethos that clothes should be made well, made to last and handed down. The Faraway Gang’s collaboration with the children’s charity Clear-Sky, who work to enhance the emotional well being of children and families through play therapy, also excited our judges who were delighted to hear that a proportion of the profit made from every garment sold goes to this charity. A wonderful quality brand with heart, bringing life and colour to children’s knitwear.

Love the modern look of these traditional knits. The colours and patterns are lovely and fun. The quality is great, so soft. Love the unisex nature of the brand, that’s so important to me, and also means these are jumpers that can be handed down to little siblings so it’s sustainable.
Leonie Freeman, Children’s lifestyle and fashion photographer
Love this colourful take on traditional Fairisle.
Yvadney Davis, Children’s Stylist

WHERE: The Faraway Gang



WHO: Anita’s House
WHAT: Anita’s House Denim Collection – hand knitted merino wool baby clothes and accessories made in England.
WHY: These teeny, tiny mix and match hats, jackets and jumpers in beautiful shades of indigo and contrasting white, really made our judges broody! A sure fire sign that a brand is working overtime with its cuteness! The beautiful crochet blankets that could easily be worn as scarves by mums and the adorable sailing boat motifs were all commented on and this collection was praised for its baby friendly softness and the sense that these pieces would be really easy to put on and take off. Our panel felt that these clothes and accessories would make a perfect baby gift - as did Princess Eugenie who dressed baby August in the brand for his first photoshoot!

I love this unusual shade of blue that really flatters little babies. A gorgeous collection that would make a perfect first capsule wardrobe.
Bonita Turmer, Editor of Junior
A very cute easy capsule collection. Great new baby gift!
Charlotte Kewley, Children’s Stylist
Always a fan of merino for baby knitwear, very sweet in this nautical design.
Yvadney Davis, Children’s Stylist

WHERE: Anita’s House