WINNER: PLATINUM FOR BEST CHILDREN’S FOOTWEAR COLLECTION
WHO: SALT-WATER SANDALS
WHAT: Classic leather sandals from the American heritage brand that launched in 1944 featuring designs with a distinctly nostalgic feel that are designed to withstand rough and tumble and can even go in the sea.
WHY: This iconic sandal brand continues to be a huge hit with style conscious parents around the world and our judges are no exception. The JDA18 panel love the versatility of these shoes which go with everything from casual to smarter looks and loved the fantastic news that this year Salt-Water has announced that their packaging is now completely plastic free and one hundred percent recyclable. Our judges said: “An absolute favourite. Classic styles that stand the test of time. Perfect for summer.” Lisa Mehydene, founder of interiors store Edit 58 and, “My favourite kids sandals ever!! Just brilliant. The best.” added Sarah Clark, founder of stylish shopping blog Little Spree
WINNER: GOLD FOR BEST CHILDREN’S FOOTWEAR COLLECTION
WHO: YOUNG SOLES
WHAT: Luxury children’s footwear for boys and girls from baby to teen. Blending retro-cool with classic British heritage styles using the highest quality materials with an emphasis on comfort and the health of growing feet.
WHY: Our judges absolutely loved the Young Soles collection and many were transported back to their own childhoods by the nostalgic designs and gorgeous colour palette. The classic t-bars with perforated cut outs and gorgeous chunky brogues put a smile on everyone’s face. JDA18 judge and children’s fashion stylist Yvadney Davis said “My personal favourite. The heritage look has been modernised with a practical rubber sole and cool details. Love the velcro strap for little ones”, while fellow judge and founder of interiors brand Edit 58 Lisa Mehydene summed up the response with “Gorgeous brand. Solid, classic shoes that hold up to children playing. Love that they’re old fashioned and timeless yet modern.”
WHERE: Young Soles
WINNER: SILVER FOR BEST CHILDREN’S FOOTWEAR COLLECTION
WHAT: The children’s shoe company dedicated to being experts in the field of foot development and leaders in fun, contemporary style. Their three ranges called ‘Play’, ‘Street’ and ‘Craft’ have been designed to meet the needs of every child both developmentally and aesthetically.
WHY: Our team of judges were super impressed with this company’s ethos that “the world would be a better place if kids shoes were both healthy and awesome looking.” Junior Editor Bonita Turner said, “The gorgeous designs coupled with an investment in foot health, science and design made this entry extremely strong. And, my daughter loves them too!”, while Junior Travel Writer, founder of Mini Travellers and devoted Bobux fan said “These shoes are a firm favourite in our household – my kids live in them all year: The trainers are not only stylish but they wash amazingly too.”
WINNER: BRONZE FOR BEST CHILDREN’S FOOTWEAR COLLECTION
WHAT: A range of shoes that protects the natural development of children’s feet without compromising on style. Designed with kids in mind for happy, healthy feet.
WHY: Our judges were super impressed with these eye-catching and practical looking designs which have the added benefit of being ethically and sustainably produced. These shoes are manufactured in a solar powered, fair labour factory using recycled milk jugs and water based glues and also offer vegan options within their core range. Amazing! Easy for kids to put on, easy to wash and ultra flexible and lightweight, these shoes will suit super active kids who love to stand out from the crowd. Top children’s stylist and JDA18 judge Yvadney Davis commented, “Great innovation and colours. I love the breathable holes, great for summer.”