WINNER: GOLD FOR BEST CHILDREN’S FASHION RETAILER
WHO: ALEX & ALEXA
WHAT: The leading global on-line kids fashion retailer, offering nearly 300 brands across fashion, sports and technical, for kids aged 0 – 16 years.
WHY: “Shopping on Alex & Alexa is such a great experience'” commented Junior Editor Bonita Turner. “I always find new and exciting brands on there and can get lost in their brilliant blog for hours.” Our judges agreed that for sheer breadth of stock and a dedication to seeking out the coolest global brands made Alex & Alexa a shining example in kids fashion retail.
WHERE: Alex & Alexa
WINNER: SILVER FOR BEST CHILDREN’S FASHION RETAILER
WHO: MARKS & SPENCER CHILDREN’S WEAR
WHAT: The High-Street store delivering affordable, high quality kidswear with an emphasis on innovation as well as a focus on getting the basics like school clothes and baby wear just right.
WHY: “Marks & Spencer is a benchmark for quality and always stocks children’s clothes that have just the right balance of practicality while embracing the trends that kids love.” said Junior Contributing Editor Ellie Crompton, “If you shop at M&S you know you’re going to get a really well made item that will withstand multiple washes and adventurous kids!” Amen to that.
WHERE: Marks & Spencer