WINNER OF BEST CHILDREN’S FASHION ACCESSORIES BRAND: GOLD
WHO: STYCH Accessories
WHAT: A playful accessories brand for people and pets.
WHY: Our judges loved the whole concept behind STYCH and yes we do have to write that acronym out in full again! Smile Til Your Cheeks Hurt is such a joyful brand and every aspect of their gift curating service works hard in the pursuit of cheek ache. The beautifully designed boxes with contrasting colours and patterns are a joy to receive and the contents more than live up to their packaging, The panel were super impressed with their offering of pretty mermaid themed jewellery, bright enamelled dog tags and the sweetest tutus and hair accessories that all fit snugly in their printed reusable storage boxes. It was such a pleasure to see how much this brand has grown and developed since the last JDA’s with a strong social media presence and a fabulous campaign shoot under their stretchy glittery belt.
WINNER OF BEST CHILDREN’S FASHION ACCESSORIES BRAND: SILVER
WHO: MP Denmark
WHAT: Children’s knitted socks and accessories collection
WHY: You might not expect to hear a loud buzz of excitement around socks but MP Denmark’s display was honey to the bee for all our professional children’s stylists. Our team of industry experts enthused about the incredible quality of these knitted basics that add the finishing touch to all their fashion shoots. This particular selection, taken from their AW21 range, featured super wash wools and cotton-bamboo blends in gorgeous tonal earthy colours, all with thoughtful details for tiny feet, like a change in the elastic weaving pattern to stop socks falling off, to re-enforced heels and toe caps – the kind of technical understanding that only a heritage brand with decades of experience can deliver. Ideal for Instagram perfection or even a major fashion campaign.
WHERE: MP Denmark
WINNER OF BEST CHILDREN’S ACCESSORIES BRAND: BRONZE
WHAT: A children’s accessories brand with a focus on fun
WHY: Our judges were really excited by this selection of well crafted, fun accessories, predominantly made from leather with gorgeous metallic and textural flourishes. From hair bows to charming fox shaped bags for all those little essentials, the panel felt these would be ideal gifts for children who love to personalise their outfits with a magic touch.
HIGHLY COMMENDED: Kids Belt Club
We couldn’t let this brand slip by without a highly commended award. Its eco-friendly packaging and super cute belts and braces designed to help keep trousers up, whether too big or small, are brilliantly made and have a cool retro feel. A super practical idea that will solve many wardrobe woes, executed with great style and much cuteness. We loved those tactile covered poppers and clasps in particular.