Best Children’s Eco Fashion Collection | Junior Design Awards 2021

These eco fashion collections caught the judges eyes this year at the Junior Design Awards and we think they will catch yours too!




WHO: Napaani
WHAT: Organic, Sustainable fashion brand
WHY: This beautiful collection of soft, soft cotton pieces featuring beautiful smocking, button and loop fastenings and pared back silhouettes in soothing muted shades had a really gentle feel that echoed its footprint on this earth. Our judges loved the soft organic textured cotton fabric and the overall feeling of blissful simplicity that combine to create some extremely special clothes. The brand takes their approach to ethical and sustainable production very seriously, and all their clothes are made from 100% organic cotton with natural dyes – the Cristina dress in particular was ethically made in the Napaani workshop in Guatemala by women at risk of exclusion.

Just beautiful. I absolutely adore this brand.
Bonita Turner, Editor of Junior
Such a beautiful brand. I loved every piece!
Charlotte Kewley, Children’s Stylist
Good quality fabric, well made and lovely colours. The back ties on the dress and blouse are lovely.
Leonie Freeman. Children’s fashion and lifestyle photographer

WHERE: Napaani


WHO: Muddy Puddles
WHAT: Eco-conscious, technical outerwear clothing for kids
WHY: Our judges were excited to hear that Muddy Puddles started their sustainability journey more than 5 years ago with the launch of their EcoSplash Jackets and Puddlesuits, that use a recycled polyester fabric for the waterproof outer. Now all of the fabric in their waterproof outerwear (outer, lining and padding) in the AW21 collection is made from 100% recycled fabrics and packaged in biodegradable polybags and by 2025 Muddy Puddles’ goal is to use recycled materials for their base layers, accessories and footwear too. We should also mention that their new UV swimwear collection is also made from 100% recycled fibres.  Bravo!

This commitment to sustainability and the brand’s brilliantly designed, functional clothing that guarantee cosy, stylish kids scored very highly with our panel, who all admired the technical quality of these bright, uplifting clothes that enable kids to get out into nature come rain or shine.

A brand I’m familiar with and trust for outdoor wear. I was impressed with the latest collection.
Charlotte Kewley, Children’s Stylist
Well made good all weather wear for adventurous kids. Some great details - high vis stripes for dark evenings, good quality fabrics and fastenings - very durable.
Leonie Freeman, fashion and lifestyle photographer
Yay to rainy play made from recycled fabrics!
Yvadney Davis, Children's and Teens Stylist and Art Director

WHERE: Muddy Puddles


WHO: Maxomorra
WHAT: Swedish sustainable clothing company
WHY: Our judges loved this bright and beautiful clothing company that specialises in eye-catching, retro style prints on soft cotton separates. The panel was excited to hear that this company have been committed to eco-friendly and sustainable production since they first began in 2008 and have been GOTS-certified for almost a decade – a huge achievement! The fun, uplifting prints and fantastic quality of these garments scored highly with our team of experts who all felt the brand’s strong core values, which put the planet and people’s wellbeing, first were a fantastic example of how to create a kind and responsible fashion label.

Love the 70s scandi vibe! Fun bright prints that little kids will love. Really fun to combine patterns for a visual overload!
Leonie Freeman, Children’s fashion and lifestyle photographer
Big bold designs with consciousness and heart!
Yvadney Davis, Children’s stylist

WHERE: Maxomorra